Industry Update
Supplier News 1 December 2020

Blossoming in the Time of Adversity

SpaSoft by Springer-Miller to Reveal its New Identity

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SMS

SpaSoft, an industry leading, all-in-one spa management system, is excited to reveal the new brand identity for their next generation solution. The brand enhancements reflect the resilience and growth journey SpaSoft has taken over the years to deliver a robust, customizable and flexible software to power luxury spas around the world.

With the objective of having the logo represent SpaSoft's story, the brand mark is a custom in-house design of a Lotus flower with the full logo displaying the SpaSoft name. The Lotus flower is regarded as symbol of strength, tranquility and resilience which is not only appropriate for the product but also for the current times - having the ability to grow and blossom in adverse conditions. The next generation of SpaSoft will allow current and new customers to leverage all familiar features, while offering a modern visual experience, built with the end user in mind.

Designed to seamlessly integrate into the web-based application, as well as digital and physical collateral, the new logo and color pallet evoke a feeling of strengthened serenity. The traditional blues are brightened and the calligraphic strokes of the petals are bold yet delicate.

"I am overcome with pride at the evolution of the SpaSoft brand. The Lotus flower embodies the essence of the spa industry and our product - strength, elegance and resiliency. I am optimistic for our industry's future and thrilled to support our clients, current and new, with our enhanced offering." -Penka Sevova, SpaSoft General Manager.

Although there has been much uncertainty in the spa industry this year, the SpaSoft team has taken the opportunity to not only enhance the brand but elevate the software to contemporary technology with a flexible deployment model. SpaSoft's longevity and reputation within the industry as a trusted technology partner continues to evolve, while maintaining the features and functionality at its core.

The grand reveal of SpaSoft's new branding will be at a major industry event in the Spring of 2021.

ABOUT SPRINGER-MILLER SYSTEMS

Springer-Miller Systems is a fully integrated suite of hospitality management systems that are tailored to hotels, resorts and spas of every scope and specialty. The suite of solutions includes SMS|Host Property Management System, SpaSoft Spa Management Software, and Teres POS. With Springer-Miller's SMS|Host property management software, properties can deliver a premium guest experience backed by technology that will truly revolutionize the way they do business. SpaSoft Spa Management System is a complete, dynamic activities management software solution trusted by four and five-star spas worldwide. Teres POS provides premium, guest-centric point-of-sale solutions for food and beverage and retail operations at your luxury hotel or resort. For more information, please visit springermiller.com.
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Diana Hernandez
Marketing Manager
Phone: 4804320455
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