Industry Update
Press Release15 December 2020

Survey: Nearly 70% Of Americans Will Not Travel For Christmas

71% of Hotels Will Not Last Another Six Months Without Immediate Assistance

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American Hotel & Lodging Association (AH&LA)

WASHINGTON - A recent national survey commissioned by the American Hotel & Lodging Association (AHLA) shows that nearly two-thirds (69%) of Americans will not travel for Christmas. With a new surge in COVID-19 cases, the CDC recommending that Americans do not travel over the holiday season and new stay-at-home orders in place in states across the country, the holiday season will compound the challenges already facing the hotel industry during this public health crisis.

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"We understand the importance of following CDC guidelines to reduce the spread of COVID-19 and support the government's actions. However, with the dramatic decline in travel, hotels will face a harsh winter through no fault of our own. The hotel industry needs aid to survive until travel demand returns. Given this current environment, Congress cannot nor should not contemplate recess until a relief bill is passed now," said Chip Rogers, President and CEO of AHLA. "Millions of Americans are out of work, and thousands of small businesses are struggling to keep their doors open. We cannot afford to wait until the next Congress is sworn in for relief. We need help now."

The survey of 2,200 adults was conducted November 2-4, 2020 by Morning Consult on behalf of AHLA. Key findings of the survey include the following:

  • 74% of those traveling overnight for Christmas report they will stay with a family or friend
  • Only 3 in 10 (32%) respondents have taken an overnight vacation or leisure trip since March
  • Looking ahead to next year, 24% are likely to travel for spring break
  • 44% say their next hotel stay for vacation or leisure travel will be a year or more from now or they have no plans to stay in a hotel
  • Business travel has been even more impacted as only 8% of Americans say they have taken an overnight business trip since March
  • Only 8% of all adults expect to travel for business within the next six months
  • 62% of employed Americans have no plans to stay in a hotel for business

The hotel industry is facing record job loss if Congress does not provide relief. Every hour Congress doesn't act hotels lose 400 jobs, with up to 3 million permanent jobs lost. Seventy-one percent of hotels will not be able to last another six months without immediate assistance according to a recent AHLA survey of hotel owners and operators.

Survey Methodology
This poll was conducted by Morning Consult on behalf of AHLA. The survey was conducted November 2-4, 2020 among a national sample of 2,200 adults. The interviews were conducted online, and the data were weighted to approximate a target sample of adults based on age, gender, educational attainment, race, and region. Results have a margin of error of plus or minus 2.0 percentage points.

About the American Hotel & Lodging Association

The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support and workforce development programs to move the industry forward. In the wake of COVID-19 pandemic, the hospitality was the first industry impacted and it will be among the last to recover. That is why AHLA is committed to promoting safe travel while also creating a standardized safety experience nationwide through the Safe Stay initiative. With an enhanced set of health and safety protocols designed to provide a safe and clean environment for all hotel guests and employees, hotels across America are ready to welcome back travelers when they are ready to travel. Learn more at www.ahla.com.

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