Industry Update
External Article29 December 2020

These Hotels Are Ringing in the New Year With Covid-Safe Parties, But Who’s Booking a Stay?

With the travel industry at a standstill, properties are hoping to attract New Year’s Eve business with unique spins on old holiday traditions

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If you need confetti-spraying machines, free-flowing champagne and noisy concert halls to help you mark the start of a new year, New Year's Eve 2020 probably won't be for you. With Dr. Fauci and the CDC explicitly advising against mass gatherings in the U.S., the revelry will be a bit more restrained this December 31st.

These changes have hit few industries as hard as the travel space. Still, its visionaries, especially those in hospitality, have persevered, continuing to come up with smart, sophisticated alternatives for these unprecedented times. For New Year's Eve, the ingenuity hasn't stopped. Many properties will be open for business this year, with unique spins on old holiday traditions.

Here's what hotels in some of North America's most popular vacation destinations are doing for New Year's Eve 2020. All of the properties say they have all gone above and beyond with their health standards while simultaneously staying true to the customer-first approach that garnered them so much pre-Covid success. If you're trying to stay safe right now, the best way to do that is to stay at home. But if you're hoping to find a socially-distanced way to party the year away, well, here are some options to consider.

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