Industry Update
Press Release20 January 2021

Less Traveled States End 2020 Not Far Off From Normal Seasonal Lows

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Year-end U.S. data shows that less traveled markets have generally made more progress in regaining hotel demand. In fact, a majority of states ended 2020 with room demand levels approaching normal, seasonal lows.


At the same time, the business and travel-centric markets—Hawaii, California, Nevada, New York, Florida and Washington, DC—continue to show sizable demand deficits.

Overall, most states finished the year in a modestly better position than the early weeks of the pandemic.

Demand recovery patterns into next year will likely be tied to reduced uncertainty about travel safety, along with a successful rollout of COVID-19 vaccines.

If you are interested in the data behind this visual, please contact [email protected]

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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