U.S. weekly hotel occupancy climbed back to the 40% mark, according to STR's latest data through 16 January.

10-16 January 2021 (percentage change from comparable week in 2020):

  • Occupancy: 40.1% (-31.8%)
  • Average daily rate (ADR): US$89.39 (-31.9%)
  • Revenue per available room (RevPAR): US$35.85 (-53.6%)
Source: STRSource: STR
Source: STR

Aggregate data for the Top 25 Markets showed lower occupancy (38.4%) but higher ADR (US$95.94) than all other markets.

Among the Top 25 Markets, Tampa/St. Petersburg, Florida (53.8%), reported the highest occupancy level.

Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.1%), and Minneapolis/St. Paul, Minnesota-Wisconsin (27.0%).

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.