Industry Update
Press Release25 January 2021

STR: Europe Hotel Performance For 2020

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LONDON - Europe's hotel industry reported all-time lows in occupancy and revenue per available room (RevPAR), according to STR's year-end 2020 data.


Euro constant currency, 2020 vs. 2019

  • Occupancy: 33.1% (-54.2%)
  • Average daily rate (ADR): EUR93.34 (-18.2%)
  • Revenue per available room (RevPAR): EUR30.86 (-62.5%)

Local currency, 2020 vs. 2019

United Kingdom

  • Occupancy: 40.5% (-47.7%)
  • ADR: GBP72.08 (-23.9%)
  • RevPAR: GBP29.17 (-60.2%)

The absolute occupancy and RevPAR levels were the lowest for any year on record in STR's U.K. database. Amid continued COVID-19 lockdowns around the country, December performance was down from the prior month, and the country's 26.1% occupancy level was its lowest since May.


  • Occupancy: 30.0% (-60.3%)
  • ADR: EUR93.06 (-24.1%)
  • RevPAR: EUR27.96 (-69.8%)

Each of the three key performance metrics were the lowest for any year on record in the Netherlands. Occupancy in the country fell to a low point in April (8.5%) but improved to as high as 44.2% in August thanks to domestic demand during the summer holidays. However, reflecting the impact of a new lockdown, December occupancy (14.2%) was the lowest for the country since May.

Europe webinar
For further information, watch our first Europe webinar of 2021, focused on how COVID-19 is impacting hotel performance in the region, here.

Additional COVID-19 analysis
All of STR's COVID-19 analysis can be found here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

Rebeca Vélez Mínguez
Communications Executive
Phone: +44 203 890 0056 ext. 0056
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