Industry Update
Press Release25 January 2021

STR: Central/South America hotel performance for 2020

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The Central/South America hotel industry reported record lows in occupancy and revenue per available room (RevPAR), according to year-end 2020 data from STR.

US$ constant currency, 2020 vs. 2019

  • Occupancy: 30.0% (-48.7%)
  • Average daily rate (ADR): US$78.75 (-10.1%)
  • Revenue per available room (RevPAR): US$23.62 (-53.9%)

Local currency, 2020 vs. 2019


  • Occupancy: 25.5% (-57.2%)
  • ADR: COP255,835.94 (-5.1%)
  • RevPAR: COP65,171.63 (-59.4%)

The occupancy and RevPAR levels were the lowest for any year on record in STR's Colombia database. April was the country's low point for occupancy (6.0%), but steady improvement returned the country to 30.9% in December.


  • Occupancy: 26.3% (-56.0%)
  • ADR: US$76.29 (-17.8%)
  • RevPAR: US$20.09 (-63.9%)

The absolute occupancy and RevPAR levels were the lowest on record in Ecuador. June was the country's lowest occupancy (8.3%) month, but levels returned to 30.0% by December.

Additional COVID-19 analysis
All of STR's COVID-19 analysis, including press releases and webinar recordings, can be found here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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