Ghost Kitchens Find a Home in Empty Hotels
Restaurateurs hunting for cut-rate space in the pandemic are teaming up with eager partners in another beleaguered industry.
Richard Zaro always wanted to open a chicken cutlet joint inspired by the deli sandwiches served across northern New Jersey, but the challenge was coming up with the required capital. The pandemic finally gave him an opportunity.
But he wanted to start a concept of his own, and in the pandemic, he found a solution: the hotel industry, which, after months of hanging by a financial thread, was renting its empty kitchens and banquet spaces to restaurateurs hunting for cut-rate space.
Ghost kitchens, also called digital kitchens, are cooking facilities that produce food only for delivery or takeout. And as U.S. cities bounce from one lockdown to another, keeping restaurant dining rooms shuttered, demand for the concept is booming. Euromonitor, a market research firm in London, predicts ghost kitchens will be a $1 trillion industry in the next 10 years.
So it's perhaps unsurprising that the hotel industry, where occupancy rates are still down 30 percent from a year ago, is getting in on the trend. Hotels have become adept at repurposing their spaces throughout the pandemic. They've offered their empty rooms as housing for the homeless and temporary offices for executives; they've even turned their conference rooms into classrooms for children learning remotely.