Prolonged travel restrictions during February half-term spells trouble for Europe’s ski resorts, says GlobalData
Prolonged travel restrictions could be the final nail in the coffin for resort operators in some European ski resorts as they depend solely on the winter season to survive. Even though snow coverage may not be at its prime towards the end of the season in mid-February, the February school half-term is an important income source as families seek to get away while children are not in school, says GlobalData, a leading data and analytics company.
"Low-cost airlines, on the other hand, may not be as impacted by this due to other, more global revenue sources. Airlines that serve these popular ski destinations are usually able to use dynamic pricing methods to hike up ticket fares in line with this increased demand, which translates into profitable flights with high load factors. While this lack of demand will result in the opposite, low-cost airlines have the ability to maximise profits through other methods, such as in-demand flights, as travelers are looking to book holidays for summer onwards."
European countries that have other tourist attractions and are not fully dependent on these resorts for tourism economy survival should capitalise on the variety of holiday opportunities that are on offer throughout the year. France, which, according to GlobalData, is the most visited country in the world, may well be headed for a third lockdown, but it offers endless attractions away from the slopes that can be visited when travel eventually resumes.
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