Industry Update
Press Release 5 March 2021

Accor expands its presence in South Korea

The Group strengthened its presence in South Korea with the opening of Fairmont Ambassador Seoul and the signing of four new hotels.

share this article
1 min

South East Asia accounts for 12% of the Accor network worldwide, with nearly 385 hotels and 88,000 rooms. This figure is sure to grow in the future, given that the region boasts 190 hotels in its pipeline. Among them, Mercure Ambassador Jeju, ibis Styles Ambassador Incheon Airport, Mercure Ambassador Pyeongtaek, and Mercure Ambassador Mokpo will open in the next 5 years in South Korea.


Between modernity and ancestral cultural heritage, this country has been experiencing an impressive increase of its tourist attractiveness for more than 10 years. The Group is well aware of its strong potential, always seeking the best destinations for its clients, and will operate 33 hotels & resorts in South Korea by 2025. Fairmont actually made its debut in the region with the opening of Fairmont Ambassador Seoul on February 24.

"We are delighted with the continued expansion of our network in South Korea. This fast pace of development is the result of our successful joint partnership with the Ambassador Hotel Group. With local expertise and international marketing and distribution capabilities, we believe that we can provide an enhanced guest experience, giving travelers the opportunity to explore new destinations across the Accor network in South Korea," said Vincent Lelay, Vice President of Operations for Accor Ambassador South Korea.

Guided tour of Fairmont Ambassador Seoul and zoom on the 4 future additions to the Group's South Korean network mentioned above.

Fairmont Ambassador Seoul: a prestigious location

Fairmont Ambassador Seoul welcomes its guests on the capital's Yeouido Island. Located at the Parc.1 complex, the hotel offers stunning panoramic views of the city skyline and the Han River from its 326 spacious and contemporary rooms. With 3 restaurants, a rooftop bar, an indoor swimming pool, a spa, a fitness center, 10 meeting rooms and a Grand Ballroom, Fairmont Ambassador Seoul is the ideal destination for all occasions. The hotel joins a collection of over 80 remarkable Fairmont addresses around the world.

In the next 5 years...

Featuring 72 guest rooms, Mercure Ambassador Jeju is set to open in mid of 2021. Boasting an array of dining outlets, a pool, spa and indoor driving ranges, the resort is located 30 minutes from Jeju International Airport and 10 minutes to Jungmun Tourist Complex.

ibis Styles Ambassador Incheon Airport is slated to open in 2022. Featuring quirky and creative design, the hotel is ideally located in International Business Complex II of Incheon International Airport.

Boasting 219-rooms, Mercure Ambassador Pyeongtaek is located in the high-tech industrial area nearby to residential district. Set to open in 2024, the hotel features a restaurant and bar, meeting room and business centre. Leisure facilities include a swimming pool, spa and fitness centre.

As the first internationally branded hotel in the historic port city of Mokpo, the 235 room Mercure Ambassador Mokpo is located within walking distance to KTX station and surrounding tourist attractions. Opening in 2025, the hotel features a restaurant and bar, a 500-seat convention and meetings facility, fitness centre, pool and a kid's club.

Stay Tuned! Sofitel will also make its debut in South Korea this year and will arrive in Seoul.

Related Brands


Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with more than 120 chic and remarkable hotels in the world’s most sought-after destinations.
brand information


Mercure is the only midscale hotel brand that combines the strength of an international network with a strong quality commitment, and the warm experience of hotels, all different, rooted in their local community and managed by enthusiastic hoteliers.
brand information


European hotel economic leader, ibis offers you the ultimate comfort: a new innovative bedding designed by the ibis Research Department, a comfortable and well-equipped room, modern and design welcome areas.
brand information


Fairmont Hotels & Resorts is where occasions are celebrated and history is made. Landmark hotels with unrivalled presence, authentic experiences and unforgettable moments have attracted visitors to Fairmont and its destinations since 1907.
brand information
Other Brands by Accor
21c Museum Hotels
Adagio / Adagio Access
Art Series Hotels
Emblems Collection
Grand Mercure
Hyde Hotels & Residences
ibis budget
ibis Styles
MAMA Shelter
Mantis Collection
Orient Express Hotels
Originals (by Morgans Hotel Group)
Suite Novotel
Thalassa sea & spa
The Sebel

About Accor

Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry"s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor"s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company"s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

Latest News