Accor expands its presence in South Korea
The Group strengthened its presence in South Korea with the opening of Fairmont Ambassador Seoul and the signing of four new hotels.
South East Asia accounts for 12% of the Accor network worldwide, with nearly 385 hotels and 88,000 rooms. This figure is sure to grow in the future, given that the region boasts 190 hotels in its pipeline. Among them, Mercure Ambassador Jeju, ibis Styles Ambassador Incheon Airport, Mercure Ambassador Pyeongtaek, and Mercure Ambassador Mokpo will open in the next 5 years in South Korea.
Between modernity and ancestral cultural heritage, this country has been experiencing an impressive increase of its tourist attractiveness for more than 10 years. The Group is well aware of its strong potential, always seeking the best destinations for its clients, and will operate 33 hotels & resorts in South Korea by 2025. Fairmont actually made its debut in the region with the opening of Fairmont Ambassador Seoul on February 24.
"We are delighted with the continued expansion of our network in South Korea. This fast pace of development is the result of our successful joint partnership with the Ambassador Hotel Group. With local expertise and international marketing and distribution capabilities, we believe that we can provide an enhanced guest experience, giving travelers the opportunity to explore new destinations across the Accor network in South Korea," said Vincent Lelay, Vice President of Operations for Accor Ambassador South Korea.
Guided tour of Fairmont Ambassador Seoul and zoom on the 4 future additions to the Group's South Korean network mentioned above.
Fairmont Ambassador Seoul: a prestigious location
Fairmont Ambassador Seoul welcomes its guests on the capital's Yeouido Island. Located at the Parc.1 complex, the hotel offers stunning panoramic views of the city skyline and the Han River from its 326 spacious and contemporary rooms. With 3 restaurants, a rooftop bar, an indoor swimming pool, a spa, a fitness center, 10 meeting rooms and a Grand Ballroom, Fairmont Ambassador Seoul is the ideal destination for all occasions. The hotel joins a collection of over 80 remarkable Fairmont addresses around the world.
In the next 5 years...
Featuring 72 guest rooms, Mercure Ambassador Jeju is set to open in mid of 2021. Boasting an array of dining outlets, a pool, spa and indoor driving ranges, the resort is located 30 minutes from Jeju International Airport and 10 minutes to Jungmun Tourist Complex.
ibis Styles Ambassador Incheon Airport is slated to open in 2022. Featuring quirky and creative design, the hotel is ideally located in International Business Complex II of Incheon International Airport.
Boasting 219-rooms, Mercure Ambassador Pyeongtaek is located in the high-tech industrial area nearby to residential district. Set to open in 2024, the hotel features a restaurant and bar, meeting room and business centre. Leisure facilities include a swimming pool, spa and fitness centre.
As the first internationally branded hotel in the historic port city of Mokpo, the 235 room Mercure Ambassador Mokpo is located within walking distance to KTX station and surrounding tourist attractions. Opening in 2025, the hotel features a restaurant and bar, a 500-seat convention and meetings facility, fitness centre, pool and a kid's club.
Stay Tuned! Sofitel will also make its debut in South Korea this year and will arrive in Seoul.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
