Industry Update
External Article 9 April 2021

With pandemic’s end in sight, Google searches for resorts and hotels are highest in nearly a decade

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fortune.com

The coronavirus pandemic gut punched the travel industry as people stayed home and businesses shut down. But as the number of vaccinations rises and lockdown restrictions lift, consumers are searching for vacation getaways in record numbers, new data suggests.

Search queries for resorts and hotels in the U.S. are at their highest levels in nearly 10 years, according to Google data. The rise began in November, with searches for "resort" peaking on March 21 before declining slightly, and for "hotel" on March 28, before it also dipped, according to Google.

Google doesn't provide the number of actual searches. Instead, it uses a scale of up to 100, which indicates a peak.

Read the full article at Fortune.com

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