Caption by Hyatt Memphis - Talk Shop Bar and Lounge — Photo by Hyatt

Hyatt Hotels Corporation (NYSE: H) announced that a Hyatt affiliate has entered into a joint venture (JV) agreement with Carlisle LLC for a Caption by Hyatt hotel in Memphis, Tenn. The Caption by Hyatt brand is grounded in a commitment to caring for people and place and creating connections between them.

"We're excited to bring the Caption by Hyatt brand to Memphis, a brand that is truly committed to embracing the evolving needs of today's traveler. We are confident this hotel will deliver on creating a welcoming space where both travelers and locals can hang out, be themselves, and feel connected to the community," said Crystal Vinisse Thomas, Hyatt's global brand leader, lifestyle and luxury brands. "Hyatt is committed to growing in places that matter most to our guests, World of Hyatt members and owners, and with the Caption by Hyatt brand, we have the opportunity to expand our footprint in a way that reflects the brand's commitment to being truly of the community – not just in it. At Caption by Hyatt hotels, the people make the place, and we're excited to see that come to life in Memphis."

Located at One Beale Street and adjacent Hyatt Centric Memphis Beale Street, which is set to open on April 15, Caption by Hyatt Memphis is expected to debut in 2022 and will be integrated into the historic main building of Wm. C Ellis & Sons Ironworks and Machine Shop, one of the earliest and longest running businesses in Memphis. The historic building will house the hotel's ground and second floors, and a new 136-guestroom tower will rise above offering guests spectacular views of the Mississippi River and city skyline.

The Caption by Hyatt brand's signature marquee will adorn the hotel's dual entrances, leading avid travelers and locals into the all-day, multi-functional lounge space, Talk Shop. The double height lounge will be enveloped by the historic building's original heavy timber framing, decorative brick walls, archways, and clerestory windows. At Caption by Hyatt Memphis, Talk Shop will include an expansive patio and double height beer garden that will be incorporated into the building's historic, decorative façade on Front Street – with locally driven tap beer offerings that will showcase the best beverages of the region, open fire-pits, exposed brick, and existing metal work, Caption by Hyatt Memphis will have an unmistakable neighborhood feel. Caption by Hyatt Memphis will work with Memphis-area purveyors and suppliers, making every effort to support local and minority-owned businesses whenever possible.

"Carlisle is deeply rooted in the local Memphis community, and our properties reflect those roots. Just like our soon to open Hyatt Centric Memphis Beale Street, the Caption by Hyatt brand is aligned with our vision to truly make Memphis a world class destination for business and leisure travelers, as well as residents," said Senior Vice President of Development & Asset Management Stephen Kallaher, Carlisle LLC. "We couldn't be more thrilled to collaborate again with Hyatt to introduce the Caption by Hyatt brand to Downtown Memphis and we look forward to providing guests and locals with authentic, fresh experiences and new opportunities for meaningful connections.

Caption by Hyatt Brand Primed for Global Growth

With additional projects underway around the world, including Shanghai, Caption by Hyatt hotels will combine the design and comfort of an upscale, lifestyle-forward hotel with the self-guided options of a select-service property. Further, the brand can flex and adapt to suit the needs of different locations and markets, offering a more sustainable approach to design and operations. Destined for urban and downtown markets and lifestyle mixed-use developments, the Caption by Hyatt brand is redefining hospitality by embracing the evolving needs of people and places and allowing them to make Caption by Hyatt hotels their own. Offering dynamic, welcoming spaces for those who seek meaningful conversations, Caption by Hyatt hotels will encourage guests and locals to embrace self-expression in a space that delivers on experience and connection. The Caption by Hyatt brand is committed to hiring diverse talent, vendors, artisans, and suppliers in the community, giving each Caption by Hyatt hotel its own authentic expression of place.

"We are focused on expanding the Caption by Hyatt brand footprint globally with the hope of building our business in key urban and downtown locations, including emerging neighborhoods and mixed-use lifestyle centers, where we can best extend care while also making a positive impact on our guests and communities," said Jim Chu, Hyatt's executive vice president of global franchising and development. "There's incredible excitement surrounding the Caption by Hyatt brand, and we look forward to collaborating with new and existing owners and operators to bring managed and franchised Caption by Hyatt projects to fruition. As a fellow owner, Hyatt is deeply committed to helping owners and operators fully tap the power of the Caption by Hyatt brand in an effort to achieve operating excellence and ultimately drive revenue."

With a signature marquee sign above each hotel's main entrance, Caption by Hyatt hotels will be distinct and at the same time have an unmistakable neighborhood feel. Anchored by an eclectic contemporary-meets-urban industrial style, each property will feature a playful layering of colors, textures, and hand-drawn graphic art. At Caption by Hyatt hotels, animated social and food-and-beverage spaces with tech-forward features – like digital check-in, digital keys, and mobile-order food service – unite for a seamless and efficient guest experience.

At the heart of the Caption by Hyatt brand experience will be the brand's food and beverage concept, Talk Shop, that will serve as a lively welcome area, all-day lounge and workspace, coffee shop, eatery, grab-and-go artisanal market and cocktail bar. Menus will feature locally inspired all-day items and regional favorites with locally sourced ingredients in a spirited and upbeat setting.

For more information on Caption by Hyatt, visit captionbyhyatt.com.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2023, the Company's portfolio included more than 1,300 hotels and all-inclusive properties in 76 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable when made, are inherently uncertain, and are subject to numerous assumptions and uncertainties, many of which are outside of Kiraku, Inc. or Hyatt's control, which could cause actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Forward-looking statements made in this press release are made only as of the date of their initial publication and neither party undertakes an obligation to publicly update any of these forward-looking statements as actual events unfold, except to the extent required by applicable law. If one or more forward-looking statements is updated, no inference should be drawn that any additional updates will be made with respect to those or other forward-looking statements.