Organised by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) in collaboration with its Hospitality and Tourism Research Centre, School of Tourism Management (STM) of Sun Yat-Sen University (SYSU) and Macao Institute for Tourism Studies (IFTM), the Smart Tourism in the Greater Bay Area Forum will take place in Hong Kong on 21 May 2021.

Held in both virtual and in-person format at the SHTM, the forum takes the theme "Big Data, AI and Ecosystem".

New technologies have been evolving very fast in the hospitality and tourism industry, which drive product innovations and connect various tourism stakeholders in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). With the GBA now becoming a "field of experiment" in cross-border integration and smart tourism development, researchers, practitioners and policymakers are paying greater attention to smart tourism with a view to maximising the socio-economic benefits of tourism and to enhancing the competitiveness of the region as an international destination.

Aiming at connecting theory and practice for smart tourism development in the GBA, the forum will provide a platform on which hospitality and tourism stakeholders can share and exchange ideas, experiences and strategies relating to smart tourism, thereby promoting technology and knowledge spillovers across borders in the GBA.

A broad range of topics will be covered in the forum's keynote presentations and panel discussions as follows:

  • Emerging Issues in the GBA Tourism
  • Information and Technology Development and Smart Tourism in the GBA
  • Big Data and Its Ecosystem
  • Innovation and Entrepreneurship
  • Artificial Intelligence
  • Immersive Technologies (Artificial Reality/Virtual Reality)
  • Cross-border Regional Tourism Planning and Development
  • Other papers related to the theme of the forum

The forum will feature prominent scholars, leading researchers and industry experts from around the world, including:

  • Prof Dimitrios Buhalis, Director of eTourism Research Lab, International Centre for Tourism and Hospitality Research, Bournemouth University
  • Mr Vallois Choi, Director of Digital Marketing Strategy, Hotel ICON
  • Prof Leonardo Anthony Najarro Dioko, Professor, IFTM and Director of Tourism Research Centre
  • Mr Steve Hood, Senior Vice President of Research for STR and Founding Director, SHARE Center
  • Dr Yuzhou Huang, General Manager, Strategy and Development Department, Fliggy Travel
  • Ms Haena Kim, Director of Education, WildChina
  • Dr Yi Liu, Associate Professor, STM, SYSU
  • Dr Jason Ni, Executive Director, Wynn Palace, Macau
  • Prof Sangwon Park, Professor, College of Hotel and Tourism Management, Kyung Hee University
  • Dr Shanshan Qi, Invited Assistant Professor, IFTM
  • Prof Haiyan Song, Associate Dean, Chair Professor and Mr and Mrs Chan Chak Fu Professor in International Tourism, SHTM, PolyU
  • Dr Fanny Vong, President of Macao Institute for Tourism Studies
  • Dr Dan Wang, Associate Professor, SHTM
  • Prof Anthony Wong, Professor, STM, SYSU
  • Prof Honggang Xu, Dean and Professor, STM, SYSU
  • Dr Yang Xu, Assistant Professor, Department of Land Surveying and Geo-Informatics, PolyU

For registration, please visit www.smarttourismgba.com. Early-bird registration rate is available until 30 April 2021.

For enquiries, please contact [email protected].

About PolyU School of Hotel and Tourism Management

For 45 years, the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University has refined a distinctive vision of hospitality and tourism education and become a world-leading hotel and tourism school. Ranked No. 1 in the world in the "Hospitality and Tourism Management" category in ShanghaiRanking's Global Ranking of Academic Subjects 2023 for the seventh consecutive year; placed No. 1 globally in the "Commerce, Management, Tourism and Services" category in the University Ranking by Academic Performance in 2022/2023 for six years in a row; rated No. 1 in the world in the "Hospitality, Leisure, Sport & Tourism" subject area by the CWUR Rankings by Subject 2017; and ranked No. 2 in the world among university based programmes in the "Hospitality and Leisure Management" subject area in the QS World University Rankings by Subject 2023 for the seventh consecutive year, the SHTM is a symbol of excellence in the field, exemplifying its motto of Leading Hospitality and Tourism.

The School is driven by the need to serve its industry and academic communities through the advancement of education and dissemination of knowledge. With a strong international team of 90 faculty members from 20 countries and regions around the world, the SHTM offers programmes at levels ranging from undergraduate to doctoral degrees. Through Hotel ICON, the School's groundbreaking teaching and research hotel and a vital aspect of its paradigm-shifting approach to hospitality and tourism education, the SHTM is advancing teaching, learning and research, and inspiring a new generation of passionate, pioneering professionals to take their positions as leaders in the hospitality and tourism industry.

Website: https://www.polyu.edu.hk/shtm/

Kelly Wang
Assistant Officer
+852 3400-2639
Hong Kong Poly

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