Industry Update
Press Release15 June 2021

Margaritaville And Karisma Hotels & Resorts Develop New Boutique Resort Collection, St. Somewhere

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Karisma Hotels and Resorts

Karisma Hotels & Resorts, the award-winning portfolio of luxury resort properties across Latin America, the Caribbean and Europe, and Margaritaville, the global lifestyle brand synonymous with fun and escapism, have announced plans to launch their newest boutique hotel collection: St. Somewhere. This latest addition marks the second elevated concept developed by Karisma Hotels & Resorts and Margaritaville, complementing the Margaritaville Island Reserve Resort brand, which debuted in Riviera Cancun in 2020.

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The first St. Somewhere resort is slated to launch in fall 2021, with additional properties to be announced in other luxurious locations. Designed to appeal to both couples and families, St. Somewhere will encompass the laid-back, escapist lifestyle that Margaritaville is known for, with yacht-inspired architecture and its own boutique luxury twist. With the first resort set to launch in Isla Holbox, a small island north of the Yucatan Peninsula between the Caribbean Sea and Gulf of Mexico, guests will be able to experience life by the sea in a tranquil, private club setting.

“The expansion of our partnership with Margaritaville with the elevated St. Somewhere brand will provide guests the ultimate exclusive escape,” said Mario Mathieu, Senior Vice President of Business Development, Design and Construction at Karisma Hotels & Resorts. “Each hotel in the new collection of boutique properties will be uniquely rooted in its destination, which will inform everything from architectural design to suite layout.”

“Our relationship with Karisma Hotels & Resorts has incredible potential, creating destinations to deliver Margaritaville’s casual renowned atmosphere, top-notch amenities and outstanding food and beverage offerings to guests,” said Shamim Lodin, Executive Director of Hotel Development of Margaritaville “This new St. Somewhere collection, starting with our first property in Isla Holbox, will bring together our signature laid-back luxury vibe with a more personalized and intimate island experience.”

Karisma Hotels & Resorts and Margaritaville joined ownership and development group, Desarrollos Hacienda Puerta Azul, to bring this resort to life due to their market-leading and outstanding reputation of top-quality service and innovation of new guest experiences.

"The raw beauty of Isla Holbox is the perfect location for the first St. Somewhere hotel,” said developers Christian O’Farrill Welter and Esaú Gutiérrez Sandoval. "We look forward to bringing this intimate property, which marries Karisma Hotels & Resorts’ exceptional service and Margaritaville’s distinctive guest experiences, to beautiful Punta Coco Beach on this picturesque island off Quintana Roo."

About Margaritaville

Margaritaville, a state of mind since 1977, is a global lifestyle brand inspired by Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation. Margaritaville features over 20 lodging locations and over 20 additional projects in the pipeline, with nearly half under construction, two gaming properties and over 60 food and beverage venues including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o'Clock Somewhere Bar & Grill and LandShark Bar & Grill. More than 20 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant. Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station and more. To learn about Margaritaville’s commitment to health, safety and sanitation, please visit us online:
https://www.margaritaville.com/healthandsanitationcommitment.

Related Brand

St. Somewhere

In June 202, Karisma Hotels & Resorts, the award-winning portfolio of luxury resort properties across Latin America, the Caribbean and Europe, and Margaritaville, the global lifestyle brand synonymous with fun and escapism, announced plans to launch their newest boutique hotel collection: St.
brand information
Other Brands operated by Karisma
Allure
Azul
El Dorado
Margaritaville

About Karisma Hotels & Resorts

Karisma Hotels & Resorts is an award-winning luxury hotel collection that owns and manages an impressive portfolio of properties in Latin America, the Caribbean and Europe. Property brands include Margaritaville Island Reserve by Karisma; El Dorado Spa Resorts by Karisma; Azul Beach Resorts by Karisma; Generations Resorts by Karisma; Karisma Villas; Allure Hotels by Karisma; Hidden Beach Resort by Karisma; Nickelodeon Hotels & Resorts; Sensatori Resorts; Sensimar Resorts; and Karisma Hotels Adriatic. Properties have been honored with the industry"s top accolades including Conde Nast Traveler"s "Top 100 Hotels in the World," Conde Nast Traveler"s "Top 30 Hotels in Cancun," TripAdvisor® Traveler"s Choice "Best Hotels for Romance" and "Best Family Resort in the Caribbean," and AAA"s "Five Diamond Award" and "Four Diamond Award." Karisma Hotels & Resorts is committed to employee and community support while delivering authentic experiences to guests, receiving worldwide recognition for its compassionate and creative approach to hospitality management and product innovations.

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