While some destinations and segments, like city-based hotels that cater to business travellers, may take longer to experience sustained occupancy and revenue growth – it is a misconception to think RevPAR is suppressed in all markets and for all property types. In this guest column, Ian Chinn, regional director of sales for IDeaS Revenue Solutions talks about how travel and leisure segment continues to make up the majority share of occupancy and improving levels of corporate travel.

For a travel-dependent industry, COVID-19 outbreaks and subsequent border closures continue to have
a significant impact on APAC hoteliers. Although local hotel operators have undoubtedly experienced
unprecedented challenges over the previous 18 months, there are positive signs for the future, with
strong levels of pent-up demand and some markets in the early stages of recovery.

So what trends are emerging from the APAC hospitality sector today and what can hotels do to help
grow business and accelerate their own recovery?

The path to recovery will be uneven

According to Daniel Chong, director in revenue account management and global strategy at the Preferred Hotel Group, the speed of demand recovery will be dependent on a number of factors like geography, COVID-19 outbreaks and the rollout of vaccines.

Read the full article at traveldailymedia.com