Industry Update
Press Release15 September 2021

Club Med to expand in APAC within the next five years, targeting Thailand, Vietnam, Indonesia and Philippines

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Logo 'Club Med'
  • Club Med continues global expansion across four continents, including Club Med La Rosière, France unveiled in December 2020, Club Med Seychelles in March 2021, Club Med Lijiang, China in September 2021 and Club Med Québec Charlevoix in December 2021
  • Anticipates opening of greenfield beach resort in Borneo Kota Kinabalu with Golden Sands Beach Resort City in 2023
  • Club Med seeks investors and partners in the next five years, with Thailand, Vietnam and Indonesia as key opportunities
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Singapore – Club Med, the pioneer of premium all-inclusive holidays, is gearing up for an aggressive travel rebound in the Asia Pacific (APAC) region. Following the announcement of the brand’s upcoming greenfield beach resort in Borneo Kota Kinabalu, Club Med continues looking for opportunities in the Southeast Asian (SEA) region, specifically in Thailand, Vietnam and Indonesia.

Positive expansion signal amidst economy’s recovery

While Asia has taken a more cautious approach to the resumption of travel as compared to the rest of the world, this presented an opportunity for travel and hospitality brands in the region to refine operations and enhance safety measures in preparation for a stronger rebound. The pandemic demonstrated the resilience of Club Med, evident from the successful reopening of resorts in China and Maldives, followed by Northern America, the Caribbean and Europe.

Domestic travel to Club Med resorts in China soared by more than 2.5 times in 2021 and is already on track to surpass pre-pandemic demand. Similar success was evidenced in Club Med’s resort in Malaysia, with an increase in business volume of over 60 percent in the weeks following the relaxation of interstate restrictions, before the recent MCO. Beyond the success of its current resorts, Club Med is also readying itself with an aggressive expansion pipeline.

“We entered the pandemic with a strong economic position and are well-placed for a swift, decisive and impactful rebound. Club Med has a demonstrated track record spanning more than 70 years as the pioneer of new destinations and untouched locations, with Club Med Seychelles and Club Med Lijiang as successful case studies of our recent greenfield projects around the globe, as well as the upcoming Club Med Borneo Kota Kinabalu," said Jean-Charles Fortoul, CEO APAC Resorts, Club Med. “Following these successes, we have also identified Thailand, Vietnam and Indonesia as markets that are well-positioned to leverage this rebound and we are on the lookout for investors and partners to tap into the potential of these destinations.”

The first large-scale sustainably built BREEAM-certified beach resort in APAC

Come 2023, Club Med will be opening its first SEA greenfield beach resort in Borneo, Kota Kinabalu, in close collaboration with owners Golden Sands Beach Resort City Sdn Bhd (GSBRC). The 41-acre Club Med Borneo Kota Kinabalu resort will reveal a brand-new destination, encapsulating the beauty and potential of Sabah. In addition, with growing accessibility of the resort just 6 hours from key Asian markets, Club Med is confident to capture the vast untapped potential of this pristine location.

Club Med envisions exciting growth from this upcoming project. As one of our most upscale resorts in South East Asia, it is expected to attract tourists from all over the world, destined to deliver consistently high occupancy rates.

“Club Med has been an outstanding partner in our collaboration for the Club Med Borneo Kota Kinabalu resort. They bring expertise in crafting unique experiences at resorts, and they have the right savoir faire to bring them to life and elevate stays in the resort,” said Peter Wong, Managing Director of Golden Sands Beach Resort City “We have utmost confidence in Club Med’s capabilities of creating a sense of destination at the Borneo Kota Kinabalu resort with upmarket designs that evoke emotional connections for guests with the destination, offering them the iconic Club Med experience in a site that is simply paradise.”

Unique business model poised to yield strong demand

Club Med’s success can be attributed to its capacity to market and distribute its resorts directly, evident from a consistent five percent year-on-year growth and a steady 1.4million guests pre-pandemic, bringing them a total of 1.7 billion Euros in business volume in 2019. Occupancy rates across the globe reflected this success as well, with pre-pandemic averages of 75 percent in the East, South Asia and Pacific region, as well as 76 percent and 78 percent in the Europe-Africa and North America regions respectively.

Primed to bring the all-inclusive travel model to pioneering heights

As the pioneer provider of premium all-inclusive holidays, Club Med offers a plethora of activities from adventure sports, to culturally immersive programmes and family-focused offerings. Creating a sense of destination by seamlessly blending the resort facilities into the natural surroundings of idyllic locations, the unique Club Med experience is complemented by the resorts’ smooth flow between social, F&B and entertainment venues, to the various tranquil zones as well as the kids’ club and spaces for families to converge. Club Med is the world leader for all-inclusive holidays, having crafted more than 70 years’ worth of experiences in over 70 resorts around the world, bringing across a unique energy that guests feed off of.

About Club Med

Club Med, founded in 1950 by Gérard Blitz, is the pioneer of the all-inclusive concept, offering approximately 70 premium resorts in stunning locations around the world including North and South America, Caribbean, Asia, Africa, Europe and the Mediterranean. Each Club Med resort features authentic local style and comfortably upscale accommodations, superior sports programming and activities, enriching children's programs, gourmet dining, and warm and friendly service by its world-renown staff with legendary hospitality skills, an all-encompassing energy and diverse backgrounds.

Club Med operates in more than 30 countries and continues to maintain its authentic Club Med spirit with an international staff of more than 23,000 employees from more than 110 different nationalities. Led by its pioneering spirit, Club Med continues to grow and adapt to each market with three to five new resort openings or renovations per year, including a new Alpine ski resort annually.

For more information, visit www.clubmed.us, call 1-800-Club-Med (1-800-258-2633), or contact a preferred travel professional. For an inside look at Club Med, follow Club Med on Facebook, Twitter, Instagram and YouTube.

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