Industry Update
External Article20 September 2021

Boutique Hotels' Unique Characteristics Shine When Challenged by Pandemic

Flexibility, Service Culture, Design Give Independent Hotels Competitive Edge

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Independent hoteliers are leveraging the unique characteristics of boutique properties to capitalize on demand during a year challenged by the COVID-19 pandemic.

In a series of Hotel News Now articles over the past six months, hoteliers at boutique properties gave a glimpse at how they've been balancing the return of in-person experiences with safety, reexamining local partnerships, and aligning ownership and operations teams

As demand grew in the spring when vaccines in the U.S. became widely available, less hesitant travelers were exploring "social bubbles," which are hotel suites and adjoining rooms for small groups.

In a May interview with Jennifer Rose, director of sales and marketing of the boutique Rand Tower Hotel in Minneapolis, she said her hotel created a VIP-style "bubble experience" on its 26th floor catering to both business and leisure groups.

Read the full article at HotelNewsNow (part of CoStar)

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