Boutique Hotels' Unique Characteristics Shine When Challenged by Pandemic
Flexibility, Service Culture, Design Give Independent Hotels Competitive Edge
Independent hoteliers are leveraging the unique characteristics of boutique properties to capitalize on demand during a year challenged by the COVID-19 pandemic.
As demand grew in the spring when vaccines in the U.S. became widely available, less hesitant travelers were exploring "social bubbles," which are hotel suites and adjoining rooms for small groups.
In a May interview with Jennifer Rose, director of sales and marketing of the boutique Rand Tower Hotel in Minneapolis, she said her hotel created a VIP-style "bubble experience" on its 26th floor catering to both business and leisure groups.