Red Roof® Invites Americans to "Travel for Good" During Breast Cancer Awareness Month to Benefit the American Cancer Society as part of Room in Your Heart Program

One in three people will be diagnosed with cancer during their lifetime and this October, Red Roof^® will donate 5% of proceeds from its Room in Your Heart program to the American Cancer Society^®, a nonprofit organization dedicated to freeing the world from cancer.* From October 1 – October 31, 2021, Americans can "travel for good" and help support the American Cancer Society during Breast Cancer Awareness Month and enjoy a 15% discount at participating properties.

"We are proud to donate a portion of proceeds to the American Cancer Society as they work to continue research, education and advocacy to help patients live longer and better," says Marina MacDonald, Chief Marketing Officer, Red Roof. "We created the Room in Your Heart Program specifically to provide support opportunities through initiatives that allow our guests to make a difference as they make travel decisions, and we hope they will join us to help turn Red Roof pink this fall."

Travelers looking to make conscious choices as they hit the road this fall can feel good knowing they are helping contribute to the American Cancer Society's lifesaving mission. Since 1946, they have raised and invested $5 billion in research, served 3.3 million patients in the last decade and provided more than 1 million cancer screenings in underserved communities.

"Our organization couldn't operate without the support of partners like Red Roof that allow us to help save and celebrate lives and lead the fight for a world without cancer," says Brant Woodward, Interim Senior Executive Vice President, Field Operations, American Cancer Society. "We sincerely appreciate the generosity of future travelers as they make decisions to support our ongoing cause to help people with cancer, their families and friends."

Through the Room in Your Heart program, travelers who book and complete a stay between October 1 – October 31, 2021 can use VP Code 628558 to receive a 15% discount at participating properties, with 5% of revenue from each stay during the month benefiting the American Cancer Society. Book at redroof.com, by calling 800.RED.ROOF or 877-EXTENDED, or at a participating property. **

Red Roof offers more than 660 properties in 43 states along with perks including a dedicated RediClean^™ program to help keep guests and staff safe, a flexible cancellation policy at most properties that allows changes up to 6 p.m. the date of arrival and pets stay free. *** For more information about Red Roof's Room in Your Heart Program, please visit this link: Room In Your Heart Discount | Red Roof Gives Back.

About Red Roof ®

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof's dual-branded properties. Red Roof has over 60,000 rooms in nearly 700 properties in the U.S. and internationally in Japan. For more information, visit redroof.com or download Red Roof's free app for iOS and Android devices. To learn about franchising opportunities, visit redrooffranchising.com.

Red Roof's Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

*Pet accommodations policy may vary at some locations. To verify a hotel's pet policy, please review hotel information online at redroof.com or by contacting the hotel directly.