A Brighter Future for Colombia?
Colombia’s accelerated vaccination rollout and lessened restrictions on eligibility pushed the country’s vaccination rate to 32.1% as of 22 September, according to Our World in Data. Is that growing vaccination rate helping improve hotel performance in this key South American country? The answer would seem to be, yes, but to a lesser extent for some areas of the country.
Colombia’s average daily rate (ADR) is even further ahead of the pace, reaching 90.8% of the market’s 2019 comparable in August. The country’s ADR of COP243,144.60 was up from June 2021 (COP233,141.25) but below July 2021 (COP242,247.69).
Leisure destinations further ahead
While countries continue to ease international restrictions, domestic demand is still the primary driver on Colombia’s road to pre-pandemic levels.
Because of the heavy domestic component, leisure destinations in the country have already reached or even surpassed 2019 levels in some periods. Santa Marta, a popular beach market for example, saw August occupancy (68.6%) that was 112.8% of the market’s 2019 level. Santa Marta’s 2021 vs. 2019 index was even higher in July (140.6%) and June (123.3%).
On the other side of the performance spectrum, Bogotá’s hotels continue to struggle due to heavier reliance on business and international demand. The capital’s 35.4% August occupancy was just 59.0% of 2019 levels.
In terms of ADR, all key markets in Colombia reached more than 80% of 2019 levels in August, led by Santa Marta (COP280,815.85/124.8%) and Llanos Regional (COP157,700.04/104.8%).
More on Bogotá
Bogotá’s performance shows the significant lack of business and international demand in the country as well as tourists favoring quieter destinations over the big cities.
Among STR-defined Bogotá submarkets, Bogotá North’s August occupancy of 40.4% was 69.8% of the submarket’s 2019 comparable. Bogotá CBD was the lowest in the 2021 vs. 2019 comparison, with a level of 25.6% that was just 45.0% of the 2019 comparable.
While domestic-leisure destinations continue to lead recovery, larger corporate cities have a much longer road before reaching pre-pandemic levels. However, as vaccination rollout continues in the country and around the globe, confidence to travel will continue to grow. Eventually, international restrictions will ease and provide a necessary boost for those destinations with heavier reliance on international demand.
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.