Industry Update
Press Release24 November 2021

Hilton Cements Luxury Growth with New Signings in Japan and China

Deals inked in key growth markets to bring luxury brands Waldorf Astoria and Conrad into top leisure destinations in Asia Pacific

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Hilton Worldwide Family/group

SINGAPORE - Leading global hospitality company Hilton (NYSE: HLT) further underscores its tremendous growth momentum today as it announces two landmark signings; for the first Waldorf Astoria hotel in Osaka, Japan; and Conrad hotel in Chongqing, China. The two management agreements, inked with Orix Real Estate Corporation and Chongqing Jiafa Industrial Co., Ltd. respectively, add two brand-leading properties to the company’s storied portfolio of luxury hotels in Asia Pacific. When they open, the hotels will join the prestigious ranks of 30 operating hotels under the company’s group of luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts.

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Alan Watts, president, Asia Pacific, Hilton, said, “For more than a century, Hilton has thrived in key destinations all over the world, even through some of the most challenging periods in history. The strong growth momentum in Asia demonstrates the resilience of Hilton’s luxury brands amidst a dynamic operating landscape as a result of the COVID-19 pandemic. It also signals great confidence from the owner and investment communities in the strength of our luxury brands. We are confident that together with our partners, Hilton will emerge from this pandemic stronger than before as we continue to deliver the light and warmth of hospitality to our guests and capture growth opportunities across key destinations for our owners.”

Notable luxury milestones building the momentum have included the signing of Waldorf Astoria Tokyo Nihonbashi a year ago representing the debut of Waldorf Astoria in Japan, closely followed by the opening of Waldorf Astoria Xiamen marking Hilton’s sixth hotel to open in Asia Pacific under the iconic luxury brand; along with the multi-deal signing of four luxury hotels in China with leading real estate development company Shimao Group Holdings Ltd (Shimao) in April this year.

Most recently, Hilton launched its newest luxury brand in Asia Pacific with the opening of ROKU KYOTO, LXR Hotels & Resorts in September 2021. The brand entry of LXR Hotels & Resorts in Asia Pacific complements Waldorf Astoria and Conrad to offer the full spectrum of luxury experiences in the region. Launching as well before the year closes is Conrad Jiuzhaigou which will bring the brand’s renowned contemporary design and intuitive service to travelers in the Chinese province of Sichuan when it opens in November 2021.

Nils-Arne Schroeder, vice president, luxury and lifestyle, Asia Pacific, Hilton, said, “At the heart of luxury hospitality is the highly anticipatory and personalized service that is consistently delivered to our guests at every hotel. Our award-winning luxury brands, Waldorf Astoria, Conrad, and LXR, take that a step further. Each of our hotels is set within coveted addresses in some of the world’s most iconic destinations, with a promise of truly exclusive experiences delivered with unrivalled hospitality. The pace of our luxury expansion speaks to the strength of our world-renowned brands, the confidence our owners place in us, and the ability to meet our guests’ pent-up demand for luxury experiences, as we continue delivering on our promises to elevate luxury hospitality and preparing to welcome guests back as travel recovers.”

Hilton currently operates 30 hotels across its Waldorf Astoria, Conrad and LXR brands in Asia Pacific, with a further 17 hotels in its development pipeline, due to open over the coming years.

For more information about Hilton, please visit newsroom.hilton.com.

Notes to Editors

Despite disruptions caused by the pandemic, global market research firm Research Dive project that the global luxury travel market will generate almost $1.37 trillion in revenue by 2028.1 With 61% of travelers planning to spend more on their 2021 trips than they would have pre-pandemic,2 the luxury hospitality market is expected to burgeon as borders reopen and dreams of travel materialize into bookings; with travel-starved consumers looking for new, personalized and tailored travel experiences.

Catering to consumers’ evolved travel patterns and preferences, Hilton’s expanding luxury portfolio will address gaps in key destinations and open with guest-first experiences, innovative concepts, and unrivalled hospitality, leading to strong yields for owners and elevating the luxury hospitality landscape.

1 https://www.researchdive.com/8410/luxury-travel-market
2 https://www.americanexpress.com/en-us/travel/discover/get-inspired/global-travel-trends

Related Brands

Waldorf Astoria

Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world.
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Conrad

Spanning more than five continents with 35 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler.
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LXR Hotels & Resorts

LXR Hotels & Resorts is Hilton’s luxury collection brand, with each location offering a singular travel experience native to its place, history, and tradition. Found in the world's most alluring destinations, LXR Hotels & Resorts immerse you in truly profound travel experiences.
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About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World"s Best Workplaces list, and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the nearly 123 million members who book directly with Hilton can earn Points for hotel stays and experiences money can"t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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