HOLIDAY TRAVEL FORECAST: Cloudy with a Chance of Omicron
Variant Concerns and Travel Restrictions Drive 10% Decrease in Holiday Travel Planning
DÜSSELDORF, Germany - With cold weather driving people indoors, concerns about variants like Omicron and ever-changing requirements, international holiday travel planning has slowed around the world, according to new data from trivago N.V. (NASDAQ: TRVG), a leading global accommodation search platform. Much like 2020, domestic travel is the preferred option as consumers look to reunite with friends and family.
Concerns about the Omicron COVID-19 variant and related travel restrictions has resulted in an increased cancellation rate of 35 percent since November. Furthermore, overall traffic around holiday travel planning has slowed, growing by just 4% since the variant was discovered. In comparison, 2019 Christmas travel increased by 34.7% in the same one-to-two-week period.
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trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of September 30, 2021, trivago has established 54 localized platforms connected to over 5.0 million hotels and alternative accommodations, in over 190 countries.