Average Room Rates Reached New Heights for UK Hotels in 2021
Operational Challenges Remain with Labour Shortages Likely to be the Biggest Struggle in 2022
Recovery is finally underway for the UK hospitality sector.
Despite some bumps along the way, 2021 saw some of the best performance metrics ever, with room prices reaching levels never previously achieved in some markets.
While the industry has reaped the various benefits from reopening as demand surged back, it has come with various challenges, including staff shortages, supply chain issues and rising costs.
Performance
The past year has been a year of two halves and two destination types. During the first half of the year, the UK endured strict lockdown measures while in the second half of the year, from summer in particular, restrictions had mostly been lifted and hoteliers could finally reap the benefits of reopening and look forward to their recovery.
