Brussels - Radisson Hotel Group’s midscale design-focused lifestyle brand, prizeotel, is launching its new prizePromise sustainability commitment. prizePromise provides a holistic approach to sustainability, from construction and design to a fully responsible travel guest experience with its unique 100% carbon neutral stays.

As prizeotel continues to expand its European portfolio in 2023, the brand is reinforcing its sustainability commitment to the planet, people, communities and team members with the launch of its prizePromise.

90%1 of consumers are looking for sustainable options when booking travel, especially for young lifestyle brands like prizeotel. With prizePromise we have made a conscious choice to provide all the essential elements of a sustainable stay, in line with Radisson Hotel Group’s leading sustainability strategy. Although inflationary pressure on our business is high, we believe in sustainable travel and cannot shy away from our responsibility for a sustainable future. Connor Ryterski, Managing Director, prizeotel

The prizePromise sustainability commitment includes:

  • 100% Carbon Neutral Stays – prizeotel is the first urban design brand to make all stays carbon neutral at no cost or effort for guests. Every prizeotel stay across the brand’s 16 properties, representing more than 3,200 rooms, is carbon neutral in support of the REDD+ Verified Carbon Standard, Rimba Raya biodiversity reserve project. This natural climate solution preserves more than 64,000 hectares of tropical peat swamp forest in Indonesia.
  • Green Housekeeping – prizeotel has partnered with Dr. Schnell, a pioneering climate neutral brand since 2021 for its use of eco-friendly cleaning products. Upon check-in at every prizeotel property, guests are asked whether they would like green housekeeping during the stay. Guests who opt for green housekeeping are given drinks tokens to be used at that hotel during their stay.
  • Elimination of single-use plastics – prizeotel is eliminating single use plastics from its hotels and replacing them with reusable dispensers and biodegradable materials. Filtered water tap installations will also be placed in all lobbies across the portfolio.
  • Enabling green mobility – prizeotel properties will offer EV charging stations in cooperation with mobility partners. prizeotel hotels are conveniently located near public transportation so guests can maximize their use of trains and public transport. prizeotel also pays for public transport for all employees to reduce their pollution footprint on the planet.
  • Trusted actions with Hotel Sustainability Basics – all prizeotel properties are implementing the Hotel Sustainability Basics, 12 essential sustainability criteria focused on resource efficiency, the planet, and people, all verified by a third party.
  • Aiming for Net Zero by 2050 with Green Buildings – all new build prizeotel properties will be certified as green buildings, and each conversion hotel will have a dedicated plan to improve the building’s environmental performance. Aligned with LEED, BREEAM, and EDGE certifications, Radisson Hotel Group’s Build Planet guidelines ensure hotels are renovated or built based on a series of sustainable requirements from the preliminary assessment phase through to the operational phase, including the use of sustainable materials and an efficient use of resources.

prizeotel properties offer a lifestyle midscale experience with a unique and eclectic personality, at the investment cost of an economy hotel. The compelling design proposition brand is suitable for new-builds and conversions with high GOP margins (+50%) and a lean operating model. Each property is a unique space for travelers looking for more modern living spaces, co-working areas to “meet and mingle”, temporary homes for digital nomads, meeting places for an international community, and inspiring places to work, network, and enjoy life. All rooms radiate an eclectic mix of urban style and relaxed ambience.


About Radisson Hotel Group

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:

LinkedIn | Instagram | Twitter | Facebook | YouTube