October 10, 2002

Audio Interview w/ Michael Squires, President, Softscribe, Inc. - An audio companion to the Squires article: 'Rooms Channel Marketing - What Are Your Options?'

Great timing! If you're looking for information about rooms channel marketing, or opinions on companies such as Hotels.com, Expedia or statistics of on-line usage by hoteliers and consumers to book rooms, you've come to the right place. While Hospitality Net features a similar article by Max Starkov, wiredhotelier.com has Michael Squires' latest masterpiece.

Softscribe

Click here to view the full text version of Micheal Squires' article!

About Softscribe, Inc.
Companies can benefit from Softscribe's in-depth knowledge of the hospitality high tech market and products, and emphasis on relationships. In public relations for both the hotel and government technology markets, companies benefit from Softscribe's results-oriented ability to consistently find a story related to your marketing and sales goals, and to tell that story to key audiences who enable the goals. Softscribe clients include Starwood Hotels and Resorts; Popkin Software; Aptech Computer Systems, Inc.; Northwind Canada, Inc.; Galaxy Hotel Systems; ScheduleMe™; FMG Technologies Inc.; Encore Business Development; Faucett New Media, and KnowledgeWindow.

Michael Squires, President
Softscribe, Inc.
Michael Squires is president of Softscribe Inc., a consulting corporation that helps clients sell technology products to the hospitality industry. Contact Michael at (404) 256-5512 or at [email protected]. Squires' background includes 15 years in upper sales management positions at several large Property Management System companies, corporate and independent hotel management, and a year and a half as a hospitality industry analyst. He is a published author and writes a monthly column covering industry technology trends for the Hotel & Motel Management website

Kevin Heilbronner is the US Editor for hsyndicate.com, wiredhotelier.com and hospitalitynet.org, providing content for these websites in the form of articles and both audio and video interviews. Based outside of Washington DC, Heilbronner has worked with Hospitality Net to conduct interviews at several hospitality trade shows in the US and Europe over the last year. A familiar voice in Washington, DC, Heilbronner is the stadium announcer for the NBA's Washington Wizards, WNBA's Washington Mystics, WUSA's Washington Freedom and DC United of MLS. He resides in Centreville, VA and can be reached via [email protected].

Technology