Hospitality Lawyer — Why we’re building hotels in India like crazy!
By Jim Butler, Hotel Lawyer | Author of www.HotelLawBlog.com
By Jim Butler, Chairman, JMBM’s Global Hospitality Group
Hospitality Lawyer India. In a number of articles on ,
Interest in international hotel development is hitting new highs.International hotel development is surging. As I noted in my posting from the Phoenix Lodging Conference, “I was struck by how it seemed that talk of hotel development in China, India, Mexico and Europe dominated so many conversations and conference presentations. Is this the beginning of new era of hotel development outside the U.S.?” And I talked about what a number of specific hotel companies were doing in foreign markets.
Then, in mid November, 2006, I discussed the half billion dollar bet by Barry Sternlicht and Starwood Capital in India hotel investments with Crillon, ‘1’ Hotels and Residences and budget hotel chain, Campanile.
Earlier this month I posted an article about What is fanning the condo hotel wild fire in Latin America, the Caribbean, Europe, China, India and the Middle East? And experienced an all time record number of visitors and page views!
So what's it all mean?
Explosive economic growth ignites unquenchable demand for hotel rooms.
- India's booming economy is projected to grow at 7.5% to 8.0% over 2006-2007. It grew 9.2% last quarter compared with a year earlier. Multinational companies are flocking to India for a piece of the action.
- According to a 2005 Merrill Lynch & Co. report, commercial and residential construction in India is expected to surge more than four fold from $12 billion in 2005 to more than $50 billion by 2010.
- India is on track to capture 1% of the global trade in the near future. Merchandise export growth of 24% per annum, on average, in the past four years points to the growing competitiveness of Indian manufacturing.
- According to some experts, while the US share in world GDP is expected to fall (from 21% to 18%), India's s expected to rise (from 6% to 11% in 2025), and India may emerge as “the third pole” in the global economy after the US and China.
- According to the World Wealth Report, compiled by Merrill Lynch and Capgemini, the number of individuals with net financial assets of more than $1 million grew by 6.5% to 8.7 million in 2005. The biggest increases in numbers of high net worth individuals is no longer just in the United States but countries such as South Korea (up by 21.3% last year), India (19.3%) and Russia (17.4%).
- With a growing number of wealthy Indians as well as an expanding middle class, the number of Indians traveling within the country has nearly doubled in the past decade to about 350 million, according to the Indian Association of Tour Operators.
- Foreign visitor numbers have nearly doubled over the past decade to just under 4 million. But domestic travel accounts for most of the growth.
- On December 4, 2006, the AP report by Ashok Sharma summed it all up in a headline: “Foreigners and newly affluent Indians are flocking to India’s big cities, but are finding a shortage of places to stay.” The subtitle was “Need a hotel room in India? Better book early and bring big bucks.”
- According to the October 2006 report by Stephen Rushmore, CEO and Founder of HVS International, “In addition, many Asian countries, especially China and India, are making huge investments in infrastructure such as highways, airports and convention centers, which will further encourage tourism, business and convention travel.” In other words, it may be huge now, but it is going to get much bigger.
The demand for hotel rooms is matching the skyrocketing economic growth.
- India “immediately needs another 100,000 rooms” – more than double the current amount – according to Lalit Suri, the chairman and managing director of India’s Bharat Hotels. He estimated that would require investment of up to $17.4 billion.”
- At the current pace, India will fall far short of that projected need. A total of 300 hotel projects have been approved by the government and are in varying stages of development, said Amitabh Kant, a Tourism Ministry official. Most are likely to be completed in the next three years and should increase capacity by about 75,000 rooms, he said.
- Nearly half of the new projects are luxury hotels, and account for about $1.58 billion in investment, said Subhash Goyal, chairman of the Indian Association of Tour Operators. He was not able to provide figures for total investment in the hotel sector.
- That means the current situation of high prices and low availability is expected to continue for the foreseeable future, and worsen at around key events, such as the Commonwealth Games in 2010 and the cricket World Cup in 2011.
Until a few years ago, hotel rooms were readily available in India’s big cities and a night in the top establishments tended to run in the $50 to $60 range. But India’s hotel industry has simply failed to keep up with the country’s hectic economic growth, averaging about 8 percent a year. Over the past decade, the total number of hotel rooms in all categories – a figure that includes everything from filthy hostels to opulent resorts – has only grown 10 percent to about 92,000. That’s lifted the price of a night in a five-star hotel, which international business travelers tend to use, to an average $325, according to the tour operators association.
Will the rush to build hotels over-saturate the market anytime soon? It seems like we have barely scratched the surface of the demand and need in India and China. Some international markets may approach saturation on 5-star product, but that seems some time off in India. And, in any event, the development opportunity for mid-market product has plenty of room to go.
Who’s doing what in India?
Indian hospitality space is pretty attractive with a major shortage of rooms in commercial centers like Delhi, Mumbai, Bangalore and Hyderabad. The hospitality industry has grown at 23.7% in 2005-06. The all-India occupancy mark too touched the 70.8% mark for the first time, while there is a severe demand-supply imbalance in cities like Hyderabad, Jaipur and Bangalore. The room tariffs have also been on a rise.
Foreign hotel operators are eager to invest in India, helped by changes in Indian law in recent years that allow full foreign ownership of hotels. So who are some of the players focusing on India now? Here’s just a sampling of current interest by the hotel industry:
Barry Sternlicht and Starwood Capital
Rising incomes, easy financing and population growth are driving housing demand as the economy expands 8 percent a year, the fastest after China. That’s why Starwood announced a couple of days ago that it had opened an office in Mumbai, India's financial capital, and aims to increase the number of employees to 20 from four by the end of next year. Starwood will consider investments in any Indian city with two million to three million people, Sternlicht said. "Delhi and Mumbai are the frothiest at the moment." The company will initially focus on developing residential projects, followed by hotels and office space, Sternlicht said. "Residential has the greatest demand," he said.
Four Seasons is also “looking at a number of opportunities in New Delhi and Bangalore” and are studying possibilities in Goa to the south, and Rajasthan in the northwest, he said.
“We believe that India has very strong growth potential, across all our brands,” said Hwee Peng Yeo, a spokesman for Starwood Asia Pacific Hotels & Resorts Pvt. Ltd, part of the Sheraton Group.
The non-luxury market has been overlooked by major Indian players like Taj Hotels, Resorts and Palaces and Oberoi Group, Ader said. He declined to name the Indian companies his group was negotiating with for collaboration, but said he expects to firm up plans by early 2007.
Local hotel chains have not been aggressive about growing, Ader said. IHC will be able to use its expertise in management and finance to make its plans work, and the $100 million it raised shows shareholders are confident that its strategy will deliver, he said.
Gupta Group and Hillwood
In the joint venture firm Hillwood would have an equity share of 24.9%, while Gupta Group, which is the developer of Choice Hotels, Asian Hotels and Edenpark Hotels, would hold the remaining share. Innova would initially develop three 150-room Clarion hotels in Bangalore, Pune and NCR. Land for development of these properties has already been identified or purchased. The Gupta Group is also looking for more sites in Chennai, Mumbai and Jaipur, India.
In addition, Accor and its joint-venture partner InterGlobe are also developing a network of Ibis hotels around the country. By the end of 2007, Accor and InterGlobe expect to have up to 15 Ibis hotels (2,700 rooms) under development, for a total investment of US$ 180 million.
Accor also plans to expand its Novotel brand in India with one Novotel presently under construction in Gurgaon, a business precinct of New Delhi. Accor is in discussion with leading Indian business groups for a variety of developments, including the launch of the Mercure brand in India.
And at the upper-upscale end of the spectrum, Accor has announced two Sofitel developments – one a U.S.$106 million Sofitel Mumbai with approximately 300 rooms being developed by a joint venture comprising Accor and prominent local developer, Naman Developers Limited. A second Sofitel - and Accor’s first resort property in India - is being built in Goa. Accor will manage the Sofitel Cabo de Rama, which is being developed by Uniworth Resorts, a member of the JB Group of Hong Kong. The resort is located on the oceanfront adjacent to the historic Cabo de Rama fort and will feature 260 rooms and a spa and is scheduled to open in 2009.
Announcing Accor’s ambitious expansion plans in India, Accor Chief Executive Officer, Gilles Pelisson said: “India is one of the world’s most dynamic economies, with rapidly growing inbound, outbound and domestic travel sectors that we hope Accor’s development strategy will cater for. Accor sees the investment play as attractive for both the inbound and outbound traffic to the rest of its worldwide system.
How do we make successful foreign hotel investments to take advantage of these exciting opportunities for international hotel development?Not surprisingly, great opportunities are usually accompanied by great challenges. That is certainly true for international hotel investment, whether in India, or any of the other hot markets we have been discussing.
Skyrocketing land and construction prices are just the tip of the iceberg. US investors will find many of the bureacratic rules, infrastructure limitations, arcane business practices, corruption, and the difficulty of doing business to be frustrating--even with a local partner. And local partners will find the hesitations and conerns of foreign investors equally challenging to deal with. But the rewards can be so great, that there will be many attemps to harvest the riches promised by these exciting markets. Some will succeed and other will not.
What will separate the successful from the failures, aside from luck? I will talk about how we make successful foreign hotel investments in an upcoming posting in the near future.
Our Perspective. We represent developers, owners and lenders. We have helped our clients as business and legal advisors on more than $40 billion of hotel transactions, involving more than 1,000 properties all over the world. For more information, please contact Jim Butler at [email protected] or 310.201.3526.
Jim Butler is one of the top hotel lawyers in the world. GOOGLE “hotel lawyer” or “hotel mixed-use” or “condo hotel lawyer” and you will see why.
Jim devotes 100% of his practice to hospitality, representing hotel owners, developers and lenders. Jim leads JMBM’s Global Hospitality Group® – a team of 50 seasoned professionals with more than $40 billion of hotel transactional experience, involving more than 1,000 properties located around the globe.
Jim and his team are more than “just” great hotel lawyers. They are also hospitality consultants and business advisors. They are deal makers. They can help find the right operator or capital provider. They know who to call and how to reach them. They are a major gateway of hotel finance, facilitating the flow of capital with their legal skill, hospitality industry knowledge and ability to find the right “fit” for all parts of the capital stack. Because they are part of the very fabric of the hotel industry, they are able to help clients identify key business goals, assemble the right team, strategize the approach to optimize value and then get the deal done.
Jim is frequently quoted as an expert on hotel issues by national and industry publications such as The New York Times, The Wall Street Journal, Los Angeles Times, Forbes, BusinessWeek, and Hotel Business. A frequent author and speaker, Jim's books, articles and many expert panel presentations cover topics reflecting his practice, including hotel and hotel-mixed use investment and development, negotiating, re-negotiating or terminating hotel management agreements, acquisition and sale of hospitality properties, hotel finance, complex joint venture and entity structure matters, workouts, as well as many operating and strategic issues.
Jim Butler is a Founding Partner of Jeffer, Mangels, Butler & Marmaro LLP and he is Chairman of the firm's Global Hospitality Group®. If you would like to discuss any hospitality or condo hotel matters, Jim would like to hear from you. Contact him at [email protected] or 310.201.3526. For his views on current industry issues, visit .
Jim Butler is a founding partner of JMBM, and the founder and chairman of JMBM’s Global Hospitality Group® and Chinese Investment Group™. He is recognized as one of the top hotel lawyers in the world and has authored or co- authored The HMA & Franchise Agreement Handbook, How to Buy a Hotel Handbook, and The Lenders Handbook.More from Jim Butler