Industry Update
Opinion Article 6 March 2008

"Hire them local!"

Not so long ago, to fill the void in Housekeeping or Stewarding department, a Moscow or St.-Petersburg Hotelier just needed to bring some people from one of the former Soviet republics, where the labor market was poor. The situation has now changed.

By Tatiana Veller

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Not long ago, hoteliers in Russia thought "well, if I need housekeepers, I can always bring a busload over from Ukraine, or Kalmykia, or ___________ (insert any name of the former Soviet republic here)". The reason for such thinking was that labour used to be cheap in those places, and for unskilled workers like housekeepers or dishwashers you couldn't get a better bargain, no matter how hard you hunted in Moscow or St. Petersburg. As a bonus, some of these folks were naturally oriented towards household tasks – in most Asian cultures it is a natural act, as well as a task of great honour, to do household. As an added bonus, they lacked the snobbish attitude of the locals and didn't have unrealistic aspirations of becoming Hotel Manager after 6 months on the job.


Is this still the case?

Well, by my observations after talking to Human Resources Directors and General Managers in and around some of the major hotel markets (Moscow, St.-Pete's, Kiev, Almaty) – it is not. One can no longer count on cheap labour from "near abroad". Potential employees are no longer willing to leave their families and take off into the alien and unknown – the unfriendly golden cage of Moscow or the rains and winds of the almost as expensive St. Pete's .

The cost of living in the big cities around the former USSR have become much more comparable, as shown in Table 1 below.

Table 1

* International City Cost Guide on

The salaries are also much more in line from location to location and real estate prices are getting closer by day. In Moscow and St.-Petersburg Hotel industry's average line-level workers get paid approximately $400-600; in Ukraine (Kiev) $250-300; in Kazakhstan (Almaty, Astana) $300-500, in Azerbaijan (Baku) $250-350.

So, why would an Azeri wanting to work in hotels go to Moscow and be a socially-neglected "Gastarbeiter", if he can comfortably stay in Baku, where people look like him, talk like him, behave like him, and where there are already 5 international hotels, and many more coming?

The solution to the problem for Russian Hoteliers?

I hear from employers that they are increasingly looking to hire from the Russian Regions: Central Russia (such as Penza, Saratov, Lipetsk regions) and South Central Russia (Rostov, Volgograd etc.). There, the salaries are lower, the job opportunities scarcer, and the labour market is skewed in the employer's favour. And, no less important, people speak Russian without a foreign accent.

This seems like a good idea because it: 1) keeps the money in the country – people earn wages, pay taxes and spend money at home; and 2) creates the sense of social responsibility for the employer, because these people otherwise would have had to survive on what fruits their dacha land in the near-Obninsk region bears.

The only issue is where to house these people. Several hotel GMs have mentioned to me that they are looking at options such as renting or buying affordable dorm-type housing for their line-level staff. Rental assistance program is another potential solution being investigated by some hotels.

The post-Soviet market seems to be gravitating closer and closer towards the established international model where big cities pay the most and the smaller ones provide the labour. All are happy until the demand is higher then the country can provide at which point illegal immigration creeps in. In my opinion Russia with its 142-million population and a near 20% unemployment in some regions of Siberia is far from that stage. For now, the labour pool in the regions can easily sustain many more hotels in Moscow.

Tatiana Veller is Managing Director of HVS Executive Search – Russia. Tatiana specializes in Executive Search and compensation consulting for all facets of the Hospitality industry in the territory of Russia, CIS and the Baltics. For more information, questions and comments please contact Tatiana Veller at [email protected] or phone numbers +7 (495) 660-3653 and +7 (909) 642-0313.

HVS International is a hospitality services firm providing industry skill and knowledge worldwide. The organization and its specialists possess a wide range of expertise and offer market feasibility studies, valuations, strategic analyses, development planning, and litigation support. Additionally, HVS International supplies unique knowledge in the areas of executive search, investment banking, environmental sustainability, timeshare consulting, food and beverage operations, interior design, gaming, technology strategies, organizational assessments, operational management, strategy development, convention facilities consulting, marketing communications, property tax appeals and investment consulting. Since 1980, HVS International has provided hospitality services to more than 10,000 hotels throughout the world. Principals and associates of the firm have authored textbooks and thousands of articles regarding all aspects of the hospitality industry. Click here for more...

Tatiana Veller

Tatiana Veller is the Managing Director of HVS in Russia. Tatiana specializes in various types of strategic consulting for all facets of the hospitality industry in Russia, Georgia, CIS and Baltics. In addition to Tatiana’s HR Consulting background with leading firms in the US, she possesses six years experience in line and management positions with top companies in the Hospitality and Food Service industries in Russia and the US, along with a Bachelor’s degree in Hotel and Restaurant Management from the Russian Academy of Economics n.

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