Hilton Worldwide has a nice ring to it
Steve Bollenbach’s dream has been realized. Bollenbach, the financial whiz who led Hilton Hotels Corporation’s growth explosion that was exemplified by the merger with Promus Hotels Corporation on the final day of 1999, envisioned a worldwide Hilton that melded HHC with Hilton International. That vision became reality last month when the company announced its new corporate name and logo. Hilton Worldwide, as the McLean, Virginia-based company now is known, is among the world’s largest hotel companies with more than 3,400 owned, managed, licensed or franchised hotels in its portfolio.
