Formentera Market Pulse - Premium Demand Within a Supply-Constrained Island
HVS analysis reveals Formentera captures Spain-leading hotel rates through scarcity-driven positioning, with RevPAR reaching €218 despite minimal supply growth.
Opinion Articles
Leaders are Afraid to Lead
The author argues that hospitality leaders have become too cautious to provide direct feedback and accountability, weakening the mentorship culture that once drove excellence in the industry.
By Franck Desplechin, CEO Founder | F&B Expert, Cheffranck.com
The Brand Conversion Blind Spot
Hotels lose revenue during brand conversions because digital systems like OTAs and search don't automatically update, creating visibility gaps and booking confusion.
2025 marks the end of the “single market” in Europe
The European hotel market is fragmenting into selective pockets with luxury maintaining momentum while budget segments must add experiential value beyond price.
By Vanguélis Panayotis, CEO MKG Consulting & Hospitality ON / MRICS, Hospitality ON
What’s Wrong with Philippine Tourism - and What Needs to Be Done
The analysis identifies execution gaps, fragmented coordination, and lack of commercial leadership as core barriers limiting Philippine tourism's performance relative to regional competitors.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Meetings With a View: How Location, Design and Experience Shape Modern Group Strategy
The author argues that modern corporate groups expect meeting environments that foster engagement and creativity, not just basic accommodation.
By Andrey De Risio, General Manager, Hilton
Hotels Are Paying for Guests They Already Own
Hotels often pay for bookings from guests who already decided to stay there, with attribution models masking this "recycled demand" problem.
By Sabine Filoni, Principal, L'Orangerie Group
Winning the War for Talent: How Luxury Hotels Can Attract and Retain Gen Z Employees
Bournemouth University study reveals luxury hotels must adapt recruitment, onboarding, and workplace culture to meet Gen Z expectations for transparency, development, and wellbeing.
Beyond the Buzzword - What ITB Berlin 2026 Really Said About AI in Travel
The travel industry's AI conversation at ITB Berlin 2026 moved beyond hype toward practical maturity and real-world applications.
The Travel Economy Reset: How Destinations Can Protect Market Share in a Year of Shrinking Wallets
The article argues destinations must use AI-driven demand prediction and personalized marketing to compete for more selective travelers during economic uncertainty.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Expanding the Definition and Applicability of Sustainability: Trends and Challenges
The article outlines practical sustainability strategies for hotels including energy efficiency, waste reduction, and local sourcing while addressing implementation challenges and costs.
By Robert O’Halloran, Professor Director, School of Hospitality Leadership, East Carolina University
Five London Hotels Capture 57% of AI Recommendations: What a New Study Reveals About AI Travel Distribution
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
By Shamus Smith, Founder, LuxDirect
Leveraging B2B Co-Marketing to Drive Enterprise SaaS Adoption in Underpenetrated Hospitality Sectors
The study analyzes how B2B partnerships between SaaS vendors reduce customer acquisition costs by 66.7% while accelerating technology adoption among independent hotels in developing markets.
By Riddhiman Sarawgi, Hospitality Technology Professional
Leading North American Hotel Wellness with Marriott’s Suzanne Holbrook
Holbrook discusses Marriott's rollout of wellness technology across luxury properties, including red light therapy, cold plunges, and vibroacoustic treatments to boost spa revenue.
By Adam Mogelonsky and Larry Mogelonsky
Balancing Fatherhood and a Career in Hospitality: Lessons and Insights
A general manager reflects on managing family priorities while leading in an industry that demands constant availability, emphasizing intentionality over perfect balance.
By Mychal Milian, General Manager, Waterstone Resort & Marina, Boca Raton - Curio Collection by Hilton, Hilton
Selina Hotels: When the Digital Nomad Dream Met Financial Reality
Selina's $1.2 billion valuation collapsed to near-zero when its digital nomad-focused model couldn't achieve profitability despite 163 destinations.
By Lucas Dupont de Dinechin, Student in a Master of Global Hospitality Business organized by EHL, the Hong Kong Polytechnic University and the University of Houston, EHL
The Invisible Cost of Comfort
Hotels face mounting pressure to either absorb volatile energy costs invisibly or introduce transparent pricing that reflects infrastructure realities.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Your Hotel's New Front Door: What the New MCP Means for Hospitality
MCP could enable hotels to integrate AI assistants directly with their booking systems, potentially reducing dependence on OTAs for guest acquisition.
By Sergio Serra, CTO, GuestCentric Systems
Climate Resilience for U.S. Hotels: 5 Ways Leaders Can Turn Weather Disruptions into Revenue Opportunities
The article presents five actionable strategies for U.S. hotels to convert weather disruptions into revenue opportunities, including dynamic pricing, flexible packages, and proactive guest communication.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
If You Value Hotels Using a DCF With an Overall Discount Rate- You Are Probably Not Getting the Correct Value- Here Are the Reasons Why
The article argues traditional single discount rate DCF models undervalue hotels and proposes using mortgage-equity valuation that reflects actual 55-75% debt financing structures.
By Stephen Rushmore, Hotel Valuation Expert and Founder of HVS, Hotel Valuation Software
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