2012 Summer Olympics will require careful rate management | hotelnewsnow.com
For a recent presentation, I was asked to provide an outlook for the London. As the current market conditions make it quite difficult to predict 2010 performance, I decided it would be way more fun to look even further into the future—the 2012 Summer Olympics. And whilst I don’t have a crystal ball, we at STR and STR Global do hold historic data on the past four Summer Olympics: 1996 in Atlanta, Georgia; 2000 in Sydney, Australia; 2004 in Athens, Greece; and 2008 in Beijing, China. This gives great insight on how world events like the Olympics affect a hotel market.
