Put that cookie-cutter away!
The Boutique & Lifestyle segment has emerged through a maze of big brands and frequent guest programs to become a prominent lodging category, highly sought after by consumers and investors alike. We recently met with FRANCES KIRADJIAN, Founder & Chair of the BOUTIQUE & LIFESTYLE LODGING ASSOCIATION, who answers some basic questions and then takes us on an extended tour of the segment.
About The Hotel Yearbook
The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. Visit www.hotel-yearbook.com.