Industry Update
Opinion Article10 March 2010

Put that cookie-cutter away!

By Frances Kiradjian

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Kiradjian

The Boutique & Lifestyle segment has emerged through a maze of big brands and frequent guest programs to become a prominent lodging category, highly sought after by consumers and investors alike. We recently met with FRANCES KIRADJIAN, Founder & Chair of the BOUTIQUE & LIFESTYLE LODGING ASSOCIATION, who answers some basic questions and then takes us on an extended tour of the segment.

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Put that cookie-cutter away! | By Frances Kiradjian

The Boutique & Lifestyle segment has emerged through a maze of big brands and frequent guest programs to become a prominent lodging category, highly sought after by consumers and investors alike. We recently met with FRANCES KIRADJIAN, Founder & Chair of the BOUTIQUE & LIFESTYLE LODGING ASSOCIATION, who answers some basic questions and then takes us on an extended tour of the segment.
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Frances Kiradjian

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