Demand is here to stay
I am just returning from last week’s Hunter Hotel Investment Conference in Atlanta. I think it is now fair to say that spring is officially here. True, debt lending still seems to be in a deep freeze, but that did little to ease the enthusiasm of operators and investors looking for the next big thing, read: deal. The data from Mark Woodworth at PKF and our data clearly show that the industry is past its trough and that demand increases are sustained. Steve Swope from Rubicon furthermore showed that his forward-looking data now hints at strong average daily rate increases in 2010.
