On a scale from 1-10, with 1 being “I cried tears of pain and anguish” and 10 being “I cried tears of joy and happiness,” how would you rate your last survey experience? (That includes taking a survey or developing your own.) In general, how useful do you think surveys really are in accomplishing their objectives (which are normally something along the lines of “measuring attitudes and opinions” or “exploring the relationships between ‘x’ and ‘y’”)? Do you ever see any changes come about based on the results of a survey?

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