Tough love from business travelers
By Stuart Greif
J.D. Power and Associates recently released its 2010 European Hotel Guest Satisfaction Index Study that is based on responses from more than 14,400 guests across Europe. This article summarizes some of the key findings from the study related to business and leisure guests. In today’s column, I want to share some interesting data on business vs. leisure guests and loyalty and advocacy from J.D. Power and Associates’ 2010 European Hotel Guest Satisfaction Index Study.
Stuart Greif is vice president and general manager of the global travel and hospitality practice at J.D. Power and Associates. Greif, is responsible for driving global growth of the travel practice, which includes hotel, airport, airline and rental car industries. The travel practice is part of the company's global services and emerging industries division.More from Stuart Greif