6 ways to differentiate your brand
The dirtiest word in the hotel industry is “commoditization.” The dirtiest acronym? “OTA.” The two go hand in hand, argue many hoteliers. The price-driven peddling of online travel agencies like Expedia, Priceline and Travelocity made the booking process all about rate. Guests are less likely to seek out specific brand and hotel chains than ever before, favoring instead basement-bottom bargains and deals.
