HVS has undertaken a comprehensive hotel performance analysis of the four main German cities: Berlin, Frankfurt, Hamburg and Munich. This article is a follow up to our previous report 'After the storm: Germany in the spotlight' (October 2011). The article focuses specifically on comparing the economy and the luxury hotel segments in the four main markets. The historical performance data was contributed by Fairmas Germany, a strategic partner of STR Global. The article shows how both segments have evolved over the years and what market factors influenced hotel performance. We have highlighted which demand segments are present in each market and how the four markets differ in this regard.

Luisa Pott is an Associate at HVS Consulting & Valuation in London. She joined the company in 2011 after completing her Bachelor of Science in International Hospitality Management at École hôtelière de Lausanne, Switzerland. Since joining HVS, Luisa has conducted various valuations in the UK, The Netherlands, Austria and Germany, as well as market research across Europe.

About HVS

HVS is the world's leading consulting and valuation services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 4,500 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by 300 experienced industry professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. For further information regarding our expertise and specifics about our services, please visit www.hvs.com.

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