"Big Data" is the buzz in all business today — and the hotel industry is no exception. Most hotels use today's technology to collect huge amounts of data from a wide range of sources to measure and evaluate all facets of performance. Competitive advantage is all about getting to the relevant data quicker, uncovering hidden or emerging financial patterns, and delivering that data to management in a real-time architecture to provide actionable data to enhance the decision-making process.

About HVS

HVS is the world's leading consulting and valuation services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 4,500 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by 300 experienced industry professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. For further information regarding our expertise and specifics about our services, please visit www.hvs.com.