Dubai Under the Microscope
By Hala Matar Choufany, President for HVS Middle East, Africa & South Asia and Managing Partner of HVS Dubai

After the slump witnessed in 2009 and 2010, the Dubai hotel market has resumed growth in terms of occupancy and average rate under all submarkets. This can be primarily attributed to the resumption of travel from main feeder markets such as European countries, combined with the redirection of demand from neighbouring countries due to unstable political conditions. Furthermore, Emirates Airlines bolstered growth, increased frequency of flights to feeder markets and introduced new routes, which has led to the influx of additional feeder markets and has encouraged visitation to Dubai.
Dubai Under the Microscope


Hala Matar Choufany
Hala is an experienced Managing Partner and Hospitality Advisor with a demonstrated history of working in the hospitality industry. Skilled in Contract Negotiation, Feasibility Studies, Development Recommendation, Valuation, Asset Management, and Strategic Advisory; she has advised on more than 2,500 hospitality and mixed-use projects in the last 15 years across Europe, MEA and Asia.
More from Hala Matar ChoufanyAbout HVS
HVS is the world's leading consulting and valuation services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 4,500 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by 300 experienced industry professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. For further information regarding our expertise and specifics about our services, please visit www.hvs.com.