In recent years, hotel technology has undergone a period of convergence: PMS, reservation systems, guest preference databases, social media platforms and e-marketing systems are finally sharing data in a meaningful and actionable way. The coming together of these once distinct disciplines has heightened the importance of revenue management because revenue teams are analysing the essential data needed by other departments to streamline their own operations. In short, in this age of technological convergence, revenue management has become the lifeblood of the hotel organisation.

About HOSPA

HOSPA - the Hospitality Professionals Association - is a not-for-profit educational organisation, formed to bring together professionals involved in all things commercial within the hospitality industry in the UK. HOSPA is recognised as the UK's authoritative voice in the hospitality industry on financial management, technical accounting issues, as well as the leading arena for debate on investments, hospitality technology developments, revenue management and marketing. HOSPA's Professional Development Programmes provide rigorous and relevant education for all those seeking to further their careers in these important functions. It will also be launching its new course in Asset Management in September 2020. A regular programme of workshops and seminars provides the perfect opportunity for members to continue to develop their knowledge and network with colleagues. HOSPA is on all major social media channels, including Twitter on @HOSPATweets. For more information, visit: www.hospa.org

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