When seeking to increase customer loyalty and share of wallet, hotel chains should seriously harness the power of social media to differentiate their loyalty programs, says Youri Sawerschel of Geneva-based consultancy Bridge.over Group. How to do this? By turning them into social games.

Youri Sawerschel
Strategy & Branding Consultant at Bridge.over
+41 22 809 88 15
Bridge.Over Group S.A.

Related