Executive Summary: In this report, we show how the popular and well

known economic value added (EVA) technique can be used as a barometer of investment performance for hotels and other property types. Economic value added represents the return on a project in excess of its financing cost. The EVA metric complements traditional measures which analyze the spread between the cap rate and either the ten-year U.S. Treasury bond rate (riskless debt) or the BAA bond yield (risky debt). Although both RevPAR and EVA account for revenues, the primary advantage of applying EVA analysis (versus cap rate spread) is that EVA also considers the cost of equity financing (in addition to risky debt financing), which cap rate spread and RevPAR do not capture. Unlike cap rates, EVA incorporates investors' risk premium. To demonstrate this metric, we show that the EVA spread on hotels reached its peak in the first quarter of 2004, at the start of the boom for hotels, while it hovered near zero during 2007, when hotel values reached their apex. The EVA spread then turned negative in the second quarter of 2008 as hotel values had already started to decline, and it continues to remain negative in general, coinciding with continued economic and property sector weakness. A negative EVA spread suggests that investors are buying properties with the expectation of upside potential arising from higher cash flow growth rates typically achieved through repositioning or renovating the hotel. We find evidence to suggest that once the EVA spread is below 1 percent, which is equivalent to a year- over-year change in RevPAR of approximately 1 percent, real estate practitioners should start to check whether the canary in the coal mine is still chirping, or whether their deal has expired.

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About the Center for Hospitality Research

The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry.

Center Members: Accenture • Access Point Financial, Inc. • Barclaycard US • Cvent • Davis & Gilbert LLP • Deloitte & Touche USA LLP • DerbySoft • Four Seasons Hotels and Resorts • Fox Rothschild LLP • Hilton Worldwide • Host Hotels & Resorts • Hyatt Hotels Corporation • IDeaS Revenue Solutions • InterContinental Hotels Group • Jumeirah Group • Marriott International • NTT DATA • Preferred Hotels & Resorts • priceline.com • PwC • The Rainmaker Group • RateGain • ReviewPro • Revinate • Sabre Hospitality Solutions • STR • Taj Hotels Resorts and Palaces • Tata Consultancy Services • Wipro EcoEnergy • Wyndham Hotel Group

Jane Henion
607.255.9780
CHR