The Digital Direction: Hotel Marketing Budgets and a Digital 101 for Hotels Part 1 of a Two-Part Series
The Digital Direction: Part I. This article is Part I of a two-part series analyzing the landscape of digital marketing for hotels and motels in 2014. Part I reviews the fundamentals of digital marketing and why it is vital hotels understand current trends. Part II of this series will further analyze digital marketing, and emphasize the role of earned content in a hotel’s marketing stratetgy. The article will look at earned content through the perspective of the brand, the online reputation management (ORM) provider, and the marketing expert.
About HVS
HVS is the world's leading consulting and valuation services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 4,500 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by 300 experienced industry professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. For further information regarding our expertise and specifics about our services, please visit www.hvs.com.
