The Digital Direction: Hotel Marketing Budgets and a Digital 101 for Hotels Part 1 of a Two-Part Series
By Leora Lanz, President of LHL Communications
The Digital Direction: Part I. This article is Part I of a two-part series analyzing the landscape of digital marketing for hotels and motels in 2014. Part I reviews the fundamentals of digital marketing and why it is vital hotels understand current trends. Part II of this series will further analyze digital marketing, and emphasize the role of earned content in a hotel’s marketing stratetgy. The article will look at earned content through the perspective of the brand, the online reputation management (ORM) provider, and the marketing expert.
HVS, the world"s leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, celebrated its 35th anniversary in 2015. Established in 1980, the company performs 4,500+ assignments each year for hotel and real estate owners, operators, and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of more than 35 offices and more than 500 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. HVS.com