Starwood Brands Performance Update
This article reviews the performance of Starwood's brands in 2013. The company released data in its recent February stock filing, and this article focuses on the performance across the company's brands in North America. We note that brand-wide performance levels for the Element brand were not released. Hotel occupancy levels surpassed 70% for all Starwood brands in 2013, with Four Points by Sheraton moving above this threshold, from 69.6% in 2012 to 71.0% occupancy last year. Sheraton was slightly lower at 70.6% occupancy in 2013, but also held the largest share of the group with 205 hotels and 77,548 rooms (45% of the total). Le Méridien registered the highest average occupancy level, which in contrast, held the smallest share of rooms, with 14 hotels and 3,225 rooms (2% of the total).
Leora Halpern Lanz
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