Industry Update
Opinion Article27 February 2014

Hotel Yearbook: Social influx

By Sanjay Nagalia, Chief Operating Officer and co-founder of IDeaS Revenue Solutions

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The path to purchase is increasingly social, says Sanjay Nagalia, Chief Operating Officer and co-founder of IDeaS Revenue Solutions. He argues that analyzing online guest sentiment is a critical element of making more informed pricing decisions.

The full e-book is available at www.hotel-yearbook.com.

Click here to view the full HYB Special Edition - Digital Marketing 2014.

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Social influx

The path to purchase is increasingly social, says Sanjay Nagalia, Chief Operating Officer and co-founder of IDeaS Revenue Solutions. He argues that analyzing online guest sentiment is a critical element of making more informed pricing decisions.
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    About IDeaS

    IDeaS, a SAS company, is the world's leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 15,000 clients in 143 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at ideas.com

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