The Digital Direction: Content Management and the Marketing Communications of Today Part II of a Two-Part Series
By Erin Bagley and Leora H Lanz
By Leora Lanz, President of LHL Communications
Part I of this series identified digital marketing as a major component of hotel's marketing strategies and an important mechanism for future growth within the industry. As potential guests and loyal customers identified the internet as trustworthy, efficient, and safe, the opportunity for marketing towards consumers via the internet became tangible and indeed, vital to growth. As the national economic recession hit, digital marketing in particular was maintained as an economical, effective means to reach customers; while more traditional marketing methods may have been foregone, digital marketing has prevailed as the most effective means to allocate (limited) resources toward and ensure a return on investment.
Leora Halpern Lanz
Phone: +1 516-680-8529
HVS, the world"s leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, celebrated its 35th anniversary in 2015. Established in 1980, the company performs 4,500+ assignments each year for hotel and real estate owners, operators, and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of more than 35 offices and more than 500 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. HVS.com