Tambourine Celebrates Cinco de Mayo with 5 Spicy Hotel Marketing Tips
By Dave Spector, Partner at Tambourine
hotel marketing tips. From fine-tuning your content for on-the-go travelers to zeroing in on your prospect"s emotions and true priorities, these tactics are fit to be implemented seamlessly into your current marketing efforts.
your hotel"s mobile site, don"t simply reuse the copy you wrote for your desktop site. Instead, repurpose and rewrite your mobile content so that it"s easier to digest by people on- the-go. Because people have shorter attention spans on their smart phones, the copy on your mobile site has to be faster, shorter, and punchier than your desktop version. Use bold headlines and bullet points. Cut down on the fluff, be succinct and get to the point.
When it comes to
DOS - Don"t Settle for Weak Calls-to-Action
When all is said
TRES - Identify and Leverage Your Hotel"s Biggest Fans
CUATRO - Share Content That Answers "What"s In It for Me?"
Whether it"s through email newsletters, social media updates, or hotel blog posts, never forget your audience"s first priority: What"s in it for me? Ideally, all of your messages and content should be a mix of hotel news and useful destination tips. For example, when you send out an email about your Valentine"s romance package, include relevant content made up of gems of information, such as "Fun Date Ideas Under $50 in Chicago" or "5 Best Places to Kiss in Seattle".
CINCO - Make Booking Direct More Appealing Than Using an OTA
Partner: Tambourine Hotel Marketing