PART I: STRATEGIC OVERVIEW OF HOSPITALITY MANAGEMENT

We should take certain facts into consideration in order to explain why

the hotel business is more complex than not long ago. These facts are new business issues and complicate more things. Some of these business issues are uniquely happening in Spain, but others also happen everywhere in our hospitality industry. However, all of these facts might perfectly happen in other countries as well in a near future. For example, in EEUU, China and other markets in Asia.

PART II: AN INNOVATIVE THEORY AND PRACTICE OF HOSPITALITY

MANAGEMENT TO BOOST INNOVATION THROUGH HOSPITALITY OPERATIONS (COLLECTIVE-MANAGEMENT)

Collective Management (C-M) is a vision, philosophy, theory

and practice method of working in hospitality management. Its main purpose is to develop a hospitality organization that constantly learns and advances through all working processes.

C-M breaks with the taylorist view in hospitality management. It focuses

its priorities on service workers–and back office workers- on improving capabilities; not only with the purpose of providing good service and better execution of Hotel Standard Operating Procedures, but also to contribute to constantly improving standards by analyzing the job together with his or her managers.
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