Industry Update
Opinion Article12 October 2014

Hotel Yearbook: Don’t let the sun go down

By Tammy Farley, President & Co-Founder, The Rainmaker Group

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With hotel room inventories increasing but opportunities to book groups in decline, hotels must become more competitive when it comes to maximizing their potential group revenues. To do this, as Tammy Farley of Rainmaker writes, they must be able to separate the wheat from the chaff when it comes to leads.

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Don’t let the sun go down | By Tammy Farley

With hotel room inventories increasing but opportunities to book groups in decline, hotels must become more competitive when it comes to maximizing their potential group revenues. To do this, as Tammy Farley of Rainmaker writes, they must be able to separate the wheat from the chaff when it comes to leads.
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Tammy Farley

Tammy Farley co-founded The Rainmaker Group in 1998. Rainmaker today is an industry-leading provider of proven revenue management and profit optimization systems to owners/operators in the hospitality, gaming/hospitality and multifamily housing industries. She devotes her time to increasing revenue and delivering greater profitability for clients.

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    About Rainmaker

    The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

    About Cendyn

    Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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