HVS In Focus: Thermal Hotels & Spas in Italy
This article provides an overview of Italy’s Hotel Thermal Baths/Spa industry and analyses recent trends in the sector.
By Ezio Poinelli, Director of the HVS Milan Office
This article provides an overview of Italy's Hotel Thermal Baths/Spa industry and analyses recent trends in the sector. The Italian thermal spa industry dates back to the ancient times. The Roman baths represented a place for the wellbeing in the modern sense of the word. In the early Republican era the Romans used to have open air baths with cold water. Soon, many Romans used a room of their house as a bathroom, which became heated and increasingly large, with more rooms used for sauna, massages or just relaxation.