HVS In Focus: Silicon Valley Hotel Market Update
Silicon Valley’s lodging market continues to boom, reaching record levels. Lodging demand continues to outpace supply. Conversions and rebrandings show brand-affiliations are still important.
Driven by the tech industries, Silicon Valley's lodging market continues to boom, reaching record levels. Despite the opening of a number of new hotels, with more under construction and in the pipeline, lodging demand continues to outpace supply in the market. Eager to get a piece of the pie, investors have looked toward acquiring and redeveloping existing assets. Conversions and rebrandings at a number of hotels following recent transactions reflect that brand affiliations are still important in this market.
