Analytics Unlocked: How To Use Google To Find Your Perfect Customer
Analytics Unlocked: How To Use Google To Find Your Perfect Customer
Supercharging your conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Customer personas are a model of your 'ideal' customer. They represent the person most likely to come to your site and book a stay at your hotel, and it isn't based on guesswork. It's based on raw, real data that you've turned to your advantage.
Google Analytics and their rows on rows of demographic data provide a holistic solution to the problem. By giving you the 'who' of your website's previously anonymous clicks, you get to peek behind the digital curtain.
In this post, you'll learn how to use Google Analytics' demographic data to create personas.
In turn, this will help you become incredibly targeted in your marketing campaigns and drive your hotel's bookings up like never before.
Why You Need to Create Buyer Personas
Creating personas based on your website data is incredibly important. It's the backbone behind everything: from your sales & marketing strategy to your website's design, it's a hugely effective way to build more direct bookings.
A persona can be summed up as follows:
"Personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way."
If you're not using a buyer persona, it's a bit like rock climbing while blindfolded. It doesn't work, and it's pretty risky because you can't see what you're doing.
In business, customer personas take that blindfold off by showing you who your audience is and what they want.
Once you have your personas, you can create a more gripping experience for guests and shoot up your number of direct online bookings. You do this by creating all your material—your website design, your offers, your newsletters and ads—with your buyer persona first and foremost in your mind.
Why bother taking the time and effort to create great content if there is no one to consume it?
How to Create Buyer Personas
- Gather and analyse data
- Use the data to formulate personas
- Use the persona to create a strong, targeted marketing and sales strategy
To read the rest of the article, pleas visit NetAffinity.com
Net Affinity is an Independent Digital Agency providing Revenue Generating Solutions for Hotels. Our services include Website Design, Digital Marketing and Booking Engine Technology. Our culture of award winning design and innovation together with a keen eye for emerging trends allows us to deliver services that directly impact on growing revenue for our clients. As experienced hoteliers we have a genuine and wholehearted passion in providing a complete customer centric service to our customers. We pride ourselves on the development of a relationship that allows us to nurture your business and ensure our success is your success.
